Xandr (formerly AppNexus) Connector Setup Guide for AudienceStream | Server-Side Connectors

Requirements

Xandr Account

Supported Actions

Action Name	Trigger on Audience	Trigger on Streams
Add User to or Remove from Segment	✓	✓

Configure Settings

Go to the Connector Marketplace and add a new Segment Connector. Read the Connector Overview article for general instructions on how to add a Connector.

To configure your vendor, follow these steps:

In the Configure tab, enter a title for the Connector instance.
Provide additional notes about your implementation.

Action Settings - Parameters and Options

Click Next or go to the Actions tab. This is where you will set up actions and trigger them.

This section describes how to set up parameters and options for each action.

Action - Add User to or Remove from Segment

Parameters

General Mappings
- Required.
- Map your Attribute(s) to the required event fields.
- Select the field of choice from the To drop-down list or enter a custom value.

Options - General Mappings

Option	Description
`uuid2` (Required)	Use the Xandr Cookie Match tag in Tealium iQ to obtain the Xandr `uuid2` value from the visitor’s browser
`sess`	Automatically sets `sess=1` and sends to Xandr along with `uuid2` value in Cookie Header. Map `sess` to `0` to override the default.
`add`	Comma-separated segments to add for the user
`add_code`	Comma-separated list of segment codes to add for the user. The the `member` parameter is required when using codes.
`remove`	Comma-separated segments to remove for the user
`remove_code`	Comma-separated list of segment codes to remove for the user. Use the `member` parameter is required when using codes
`member`	ID of the member who owns the segment.
`other`	A user-defined field with an integer value that is stored for reporting. Some members use this as the source of the data used.
`redir`	A redirect URL used to piggyback another pixel
`external_uid`	A string that corresponds to an external user ID for this user

Vendor Documentation

Segment Service