The Trade Desk Offline Conversion Connector Setup Guide | Server-Side Connectors

Connector Actions

Action Name	AudienceStream	EventStream
Send Offline Conversion	✓	✓

Batch Limits

This connector uses batched requests to support high-volume data transfers to the vendor. For more information, see Batched Actions. Requests are queued until one of the following thresholds is met or the profile is published:

Max number of requests: 1000
Max time since oldest request: 10 minutes
Max size of requests: 1 MB

Configure Settings

Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.

After adding the connector, configure the following settings:

Agency Secret Key
- The Secret Key provided to you by The Trade Desk

Action Settings - Parameters and Options

Click Next or go to the Actions tab. This is where you configure connector actions.

This section describes how to set up parameters and options for each action.

Action - Send Offline Conversion

Parameters

Parameter	Description
Data Provider ID	The ID for the data provider in the TTD System. The Trade Desk Data partnerships and your Technical Account Manager will provide this value.
TDID	Required: You must use either the `TDID`, `DAID`, or `UID` parameter. The Trade Desk ID for the user. Required if DAID is blank.
DAID	Required: You must use either the `TDID`, `DAID`, or `UID` parameter. The Device Advertising ID for the user. Required if TDID is blank. iOS Advertising Identifier (IDFA) or Android Advertising ID (AAID). Only raw (not hashed) IDFA and raw AAIDs with a GUID that is 36 characters (including dashes) are accepted.
UID2	Required: You must use either the `TDID`, `DAID`, or `UID` parameter. Unified ID (UID2) is an open source ID.
Tracking Tag ID	Required The Tracking tag ID created using the Tracking tag APIs. For example, `xy4s8ef`
Conversion Timestamp	Required Conversion Date TIme in UTC. The time the offline conversion happened, in UTC. For example, `2019-02-07T13:25:00Z`
ImpressionId	Valid 36 characters. Globally Unique Identifier (GUID) for the impression this item is for.
Value	Monetary value. Example: `0.02`
ValueCurrency	Monetary value currency. Example: `USD`
Country	Country Example: `United States`
Region	Region Example: `New York`
Metro	Metro Area Example: `501`
City	City Example: `Brooklyn`
PostalCode	Postal Code Example: `11223`
TD1	Optional reporting field. Can be used for user category or flags.
TD2	Optional reporting field. Can be used for user category or flags.
TD3	Optional reporting field. Can be used for user category or flags.
TD4	Optional reporting field. Can be used for user category or flags.
TD5	Optional reporting field. Can be used for user category or flags.
TD6	Optional reporting field. Can be used for user category or flags.
TD7	Optional reporting field. Can be used for user category or flags.
TD8	Optional reporting field. Can be used for user category or flags.
TD9	Optional reporting field. Can be used for user category or flags.
TD10	Optional reporting field. Can be used for user category or flags.