Mixpanel Connector Setup Guide | Server-Side Connectors

Connector Actions

Action Name	AudienceStream	EventStream
Track Event	✓	✓
Update Profile - Set	✓	✓
Update Profile - Add	✓	✓
Update Profile - Append	✓	✓
Update Profile - Union	✓	✓
Update Profile - Unset	✓	✓
Update Profile - Delete	✓	✓
Update Profile - Track Revenue	✓	✓
Create Alias	✓	✓

Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.

After adding the connector, configure the following settings:

API Project Token: A project token is required to send profile and events data to Mixpanel. For more information, see Where can I find my project token?.
Mixpanel API Base URL: Required. Select your Mixpanel API Base URL. For more information, see Mixpanel : Privacy Program.
- Standard Server: api.mixpanel.com
- EU Residency Server: api-eu.mixpanel.com
- India Residency Server: api-in.mixpanel.com

Click Next or go to the Actions tab. This is where you configure connector actions.

This section describes how to set up parameters and options for each action.

Parameter	Description
User ID	A unique identifier for the user associated with the event.
IP Address	The user’s IP address.
Override Event Time	Not Recommended. Override automatic event timestamp with custom value (epoch time format, UTC).
Event Name	Required. The name of the event.
Event Data	Custom properties to add to your event. Date type properties are converted to Mixpanel date format `YYYY-MM-DDThh:mm:ss`. Properties with empty values are skipped and not included.

Parameter	Description
Ignore Last Seen Update	Optional. If set to `true`, Mixpanel will not automatically update the “Last Seen” time property for the user profile.
User ID	Required. A unique identifier for the user associated with the event.
IP Address	The user’s IP address.
Override Update Time	Not Recommended. Override automatic event timestamp with custom value (epoch time format, UTC).
Created	When the profile was updated. Date type properties are converted to Mixpanel date format `YYYY-MM-DDThh:mm:ss`.
Phone Number	The user’s phone number.
Last Name	The user’s last name.
Email	The user’s email address.
First Name	The user’s first name.
Full Name	The user’s full name.
Do Not Overwrite Existing Property Values (Set Once)	Select this checkbox to prevent the connector from overwriting existing values.

Parameter	Description
Ignore Last Seen Update	Optional. If set to `true`, Mixpanel will not automatically update the “Last Seen” time property for the user profile.
User ID	Required. A unique identifier for the user associated with the event.
IP Address	The user’s IP address.
Override Update Time	Not Recommended. Override automatic event timestamp with custom value (epoch time format, UTC).
Add Data	Specify a number to add a numerical amount to their existing value. Decrement values by providing a negative amount. Properties with empty values are skipped and not included.

Parameter	Description
Ignore Last Seen Update	Optional. If set to `true`, Mixpanel will not automatically update the “Last Seen” time property for the user profile.
User ID	Required. A unique identifier for the user associated with the event.
IP Address	The user’s IP address.
Override Update Time	Not Recommended. Override automatic event timestamp with custom value (epoch time format, UTC).
Append Data	Specify properties to append a value to their existing list of values. Appending to a property that doesn’t exist produces a new list with one element. Properties with empty values are skipped and not included.

Parameter	Description
Ignore Last Seen Update	Optional. If set to `true`, Mixpanel will not automatically update the “Last Seen” time property for the user profile.
User ID	Required. A unique identifier for the user associated with the event.
IP Address	The user’s IP address.
Override Update Time	Not Recommended. Override automatic event timestamp with custom value (epoch time format, UTC).
Union Data	Specify properties to merge their values with the existing list on the user profile. Properties must be of Array type in Data Layer. Properties with empty values are skipped and not included. Duplicate values are ignored.

Parameter	Description
Ignore Last Seen Update	Optional. If set to `true`, Mixpanel will not automatically update the “Last Seen” time property for the user profile.
User ID	Required. A unique identifier for the user associated with the event.
IP Address	The user’s IP address.
Override Update Time	Not Recommended. Override automatic event timestamp with custom value (epoch time format, UTC).
Unset Data	Specify properties to permanently remove them and their values from a user profile. Supports Array type in Data Layer.

Parameter	Description
Ignore Last Seen Update	Optional. If set to `true`, Mixpanel will not automatically update the “Last Seen” time property for the user profile.
User ID	Required. A unique identifier for the user associated with the event.
IP Address	The user’s IP address.
Override Update Time	Not Recommended. Override automatic event timestamp with custom value (epoch time format, UTC).

Parameter	Description
Ignore Last Seen Update	Optional. If set to `true`, Mixpanel will not automatically update the “Last Seen” time property for the user profile.
User ID	Required. A unique identifier for the user associated with the event.
IP Address	The user’s IP address.
Override Update Time	Not Recommended. Override automatic event timestamp with custom value (epoch time format, UTC).
Transaction Amount	Required. The amount of the transaction.
Transaction Time	Required. The time of the transaction. Date type properties are converted to Mixpanel date format ‘YYYY-MM-DDThh:mm:ss’

Parameter	Description
Original User ID	Previously set identifier for a user. Typically a temporary generated ID before a better user ID becomes available (example: user’s email after sign up)
New Alias User ID	New ID to map to original ID. Typically an alias is set immediately after user signs up and all subsequent events and updates utilize the new alias ID. For more information, see Mixpanel: Using Mixpanel Alias .