Mixpanel Connector Setup Guide
This article describes how to set up the Mixpanel connector.
Connector Actions
Action Name | AudienceStream | EventStream |
---|---|---|
Track Event | ✓ | ✓ |
Update Profile - Set | ✓ | ✓ |
Update Profile - Add | ✓ | ✓ |
Update Profile - Append | ✓ | ✓ |
Update Profile - Union | ✓ | ✓ |
Update Profile - Unset | ✓ | ✓ |
Update Profile - Delete | ✓ | ✓ |
Update Profile - Track Revenue | ✓ | ✓ |
Create Alias | ✓ | ✓ |
Configure Settings
Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.
After adding the connector, configure the following settings:
- API Project Token: A project token is required to send profile and events data to Mixpanel. For more information, see Where can I find my project token?.
- Mixpanel API Base URL: Required. Select your Mixpanel API Base URL. For more information, see Mixpanel : Privacy Program.
- Standard Server:
api.mixpanel.com
- EU Residency Server:
api-eu.mixpanel.com
- India Residency Server:
api-in.mixpanel.com
- Standard Server:
Action Settings - Parameters and Options
Click Next or go to the Actions tab. This is where you configure connector actions.
This section describes how to set up parameters and options for each action.
Action - Track Event
Parameters
Parameter | Description |
---|---|
User ID | A unique identifier for the user associated with the event. |
IP Address | The user’s IP address. |
Override Event Time | Not Recommended. Override automatic event timestamp with custom value (epoch time format, UTC). |
Event Name | Required. The name of the event. |
Event Data |
|
Action - Update Profile - Set
Parameters
Parameter | Description |
---|---|
Ignore Last Seen Update | Optional. If set to true , Mixpanel will not automatically update the “Last Seen” time property for the user profile. |
User ID | Required. A unique identifier for the user associated with the event. |
IP Address | The user’s IP address. |
Override Update Time | Not Recommended. Override automatic event timestamp with custom value (epoch time format, UTC). |
Created | When the profile was updated. Date type properties are converted to Mixpanel date format YYYY-MM-DDThh:mm:ss . |
Phone Number | The user’s phone number. |
Last Name | The user’s last name. |
The user’s email address. | |
First Name | The user’s first name. |
Full Name | The user’s full name. |
Do Not Overwrite Existing Property Values (Set Once) | Select this checkbox to prevent the connector from overwriting existing values. |
Action - Update Profile - Add
Parameters
Parameter | Description |
---|---|
Ignore Last Seen Update | Optional. If set to true , Mixpanel will not automatically update the “Last Seen” time property for the user profile. |
User ID | Required. A unique identifier for the user associated with the event. |
IP Address | The user’s IP address. |
Override Update Time | Not Recommended. Override automatic event timestamp with custom value (epoch time format, UTC). |
Add Data |
|
Action - Update Profile - Append
Parameters
Parameter | Description |
---|---|
Ignore Last Seen Update | Optional. If set to true , Mixpanel will not automatically update the “Last Seen” time property for the user profile. |
User ID | Required. A unique identifier for the user associated with the event. |
IP Address | The user’s IP address. |
Override Update Time | Not Recommended. Override automatic event timestamp with custom value (epoch time format, UTC). |
Append Data |
|
Action - Update Profile - Union
Parameters
Parameter | Description |
---|---|
Ignore Last Seen Update | Optional. If set to true , Mixpanel will not automatically update the “Last Seen” time property for the user profile. |
User ID | Required. A unique identifier for the user associated with the event. |
IP Address | The user’s IP address. |
Override Update Time | Not Recommended. Override automatic event timestamp with custom value (epoch time format, UTC). |
Union Data |
|
Action - Update Profile - Unset
Parameters
Parameter | Description |
---|---|
Ignore Last Seen Update | Optional. If set to true , Mixpanel will not automatically update the “Last Seen” time property for the user profile. |
User ID | Required. A unique identifier for the user associated with the event. |
IP Address | The user’s IP address. |
Override Update Time | Not Recommended. Override automatic event timestamp with custom value (epoch time format, UTC). |
Unset Data |
|
Action - Update Profile - Delete
Parameters
Parameter | Description |
---|---|
Ignore Last Seen Update | Optional. If set to true , Mixpanel will not automatically update the “Last Seen” time property for the user profile. |
User ID | Required. A unique identifier for the user associated with the event. |
IP Address | The user’s IP address. |
Override Update Time | Not Recommended. Override automatic event timestamp with custom value (epoch time format, UTC). |
Action - Update Profile - Track Revenue
Parameters
Parameter | Description |
---|---|
Ignore Last Seen Update | Optional. If set to true , Mixpanel will not automatically update the “Last Seen” time property for the user profile. |
User ID | Required. A unique identifier for the user associated with the event. |
IP Address | The user’s IP address. |
Override Update Time | Not Recommended. Override automatic event timestamp with custom value (epoch time format, UTC). |
Transaction Amount | Required. The amount of the transaction. |
Transaction Time | Required. The time of the transaction. Date type properties are converted to Mixpanel date format ‘YYYY-MM-DDThh:mm:ss’ |
Action - Create Alias
Parameters
Parameter | Description |
---|---|
Original User ID |
|
New Alias User ID |
|
This page was last updated: January 28, 2025