Google Analytics Connector Setup Guide

Google Analytics lets you do more than measure sales and conversions. It also gives insights into how visitors find and use your site, and how to keep them coming back. Learn more about your customers by bringing all of your data together so everyone in your organization can explore, gain intelligence, and inform strategies to increase business performance.

Connector Actions

Action Name	AudienceStream	EventStream
Send Analytics Event Data	✓	✓
Send Analytics Event Data (Mobile Optimized)	✓	✓
Send Analytics Transaction Data	✓	✓
Send Analytics Transaction Data (Mobile Optimized)	✓	✓
Send Analytics Social Data	✓	✓
Send Analytics Social Data (Mobile Optimized)	✓	✓
Send Analytics Page View Data	✓	✓
Send Analytics Screen View Data (Mobile Optimized)	✓	✓
Send Analytics Timing Data	✓	✓
Send Analytics Timing Data (Mobile Optimized)	✓	✓

Client ID

The Google Analytics Connector requires either a client ID or user ID for all actions. You can retreive the client ID from the _ga cookie, but it must be parsed before use.

For example, if your _ga cookie is,

GA1.2.447986009.1565955334

the client ID value is the value after GA1.2.:

447986009.1565955334

To assist in parsing client IDs, use the Google Analtyics Cookie Matching Service tag in your workflow and then use the cp.utag_main__ga cookie instead of using cp._ga directly.

Configure settings

Navigate to the Connector Marketplace and add a new connector. For general instructions on how to add a connector, see the About Connectors article.

After adding the connector, configure the following settings:

• Google Tracking Id: Required: The format is UA-XXXX-Y

Action settings - parameters and options

Click Next or go to the Actions tab. It’s where you’ll set up Actions and trigger them.

This section describes how to set up Parameters and Options for each Action.

Action - Send Analytics Event Data

Parameters

Parameter	Description
Google Tracking Id	Required if not configured in the Configuration Tab This will overwrite the value defined in the Configuration Tab if the value resolves to not empty The format is UA-XXXX-Y
Measurement Parameters	Map values to measurement parameters (see: Measurement Parameter Reference) Required: Client ID or User ID must be set Empty values are skipped and not included Following parameters are automatically set (if applicable): Hit Type, Client ID
Custom Dimensions	Map values to dimension indices between 1 and 20 (200 for Premium accounts)
Custom Metrics	Map values to metric indices between 1 and 20 (200 for Premium accounts)
Event Tracking Data	Required: map values to event parameters
Enhanced E-Commerce: Product Action	Specify action type of included products Required for all Enhanced E-Commerce sections Must be set to value of detail, click, add, remove, checkout, checkout_option, purchase or refund
Enhanced E-Commerce: Action Data	Map values to action transaction parameters (see: Enhanced E-Commerce Parameters) Transaction ID parameter is required if action type is purchase or refund
Enhanced E-Commerce: Products Data	Required: Either Product SKU or Name must be set if this section is configured Only Array type attributes are supported and must contain same number of elements productIndex corresponds to “Product Impression SKU or Name” array index
Enhanced E-Commerce: Products Custom Dimensions	Map values to product dimension indices between 1 and 20 (200 for Premium accounts) Only Array type attributes are supported and must contain same number of elements
Enhanced E-Commerce: Products Custom Metrics	Map values to product metric indices between 1 and 20 (200 for Premium accounts) Only Array type attributes are supported and must contain same number of elements
Impressions Data	Product Impressions represent information about a product that has been viewed Required: Either Product SKU or Name must be set if this section is configured listIndex corresponds to “Product Impression List Name” array index and defaults to 1 if empty Only Array type attributes are supported and must contain same number of elements
Impressions Custom Dimensions	Map values to dimension indices between 1 and 20 (200 for Premium accounts) Only Array type attributes are supported and must contain same number of elements
Impressions Custom Metrics	Map values to metric indices between 1 and 20 (200 for Premium accounts) Only Array type attributes are supported and must contain same number of elements
Enhanced E-Commerce: Promotion Action	Specify action type of included promotions Must be set to value of view or promo_click If not specified, default promotion action of view is assumed
Enhanced E-Commerce: Promotions Data	Map values to promotion parameters (see: Promotion Parameters) Only Array type attributes are supported and must contain same number of elements

Action - Send Analytics Event Data (Mobile Optimized)

Parameters

Parameter	Description
Google Tracking Id	Required if not configured in the Configuration Tab This will overwrite the value defined in the Configuration Tab if the value resolves to not empty The format is UA-XXXX-Y
Mobile Measurement Parameters	Map values to measurement parameters (see: Measurement Parameter Reference) Empty values are skipped and not included Following parameters are automatically set from Tealium Mobile UDO: Hit Type, Client ID, Application ID, Application Name, Application Version, Device Resolution, Device Language, Data Source Origin, Viewport Size, Screen Color, User Agent If a non Mobile Event or an Audience is the Source for this action, the above parameters will not be set and Client ID (cid) or User ID (uid) is required
Custom Dimensions	Map values to dimension indices between 1 and 20 (200 for Premium accounts)
Custom Metrics	Map values to metric indices between 1 and 20 (200 for Premium accounts)
Event Tracking Data	Required: map values to event parameters
Enhanced E-Commerce: Product Action	Specify action type of included products Required for all Enhanced E-Commerce sections Must be set to value of detail, click, add, remove, checkout, checkout_option, purchase or refund
Enhanced E-Commerce: Action Data	Map values to action transaction parameters (see: Enhanced E-Commerce Parameters) Transaction ID parameter is required if action type is purchase or refund
Enhanced E-Commerce: Products Data	Required: Either Product SKU or Name must be set if this section is configured Only Array type attributes are supported and must contain same number of elements productIndex corresponds to “Product Impression SKU or Name” array index
Enhanced E-Commerce: Products Custom Dimensions	Map values to product dimension indices between 1 and 20 (200 for Premium accounts) Only Array type attributes are supported and must contain same number of elements
Enhanced E-Commerce: Products Custom Metrics	Map values to product metric indices between 1 and 20 (200 for Premium accounts) Only Array type attributes are supported and must contain same number of elements
Impressions Data	Product Impressions represent information about a product that has been viewed Required: Either Product SKU or Name must be set if this section is configured listIndex corresponds to “Product Impression List Name” array index and defaults to 1 if empty Only Array type attributes are supported and must contain same number of elements
Impressions Custom Dimensions	Map values to dimension indices between 1 and 20 (200 for Premium accounts) Only Array type attributes are supported and must contain same number of elements
Impressions Custom Metrics	Map values to metric indices between 1 and 20 (200 for Premium accounts) Only Array type attributes are supported and must contain same number of elements
Enhanced E-Commerce: Promotion Action	Specify action type of included promotions Must be set to value of view or promo_click If not specified, default promotion action of view is assumed
Enhanced E-Commerce: Promotions Data	Map values to promotion parameters (see: Promotion Parameters) Only Array type attributes are supported and must contain same number of elements

Action - Send Analytics Transaction Data

Parameters

Parameter	Description
Google Tracking Id	Required if not configured in the Configuration Tab This will overwrite the value defined in the Configuration Tab if the value resolves to not empty The format is UA-XXXX-Y
Measurement Parameters	Map values to measurement parameters (see: Measurement Parameter Reference) Required: Client ID or User ID must be set Empty values are skipped and not included Following parameters are automatically set (if applicable): Hit Type, Client ID
Custom Dimensions	Map values to dimension indices between 1 and 20 (200 for Premium accounts)
Custom Metrics	Map values to metric indices between 1 and 20 (200 for Premium accounts)
E-Commerce: Transaction Details	Required: map values to transaction parameters (see: E-Commerce Parameters)
E-Commerce: Item Details	Item specific information for the transaction.

Action - Send Analytics Transaction Data (Mobile Optimized)

Parameters

Parameter	Description
Google Tracking Id	Required if not configured in the Configuration Tab This will overwrite the value defined in the Configuration Tab if the value resolves to not empty The format is UA-XXXX-Y
Mobile Measurement Parameters	Map values to measurement parameters (see: Measurement Parameter Reference) Empty values are skipped and not included Following parameters are automatically set from Tealium Mobile UDO: Hit Type, Client ID, Application ID, Application Name, Application Version, Device Resolution, Device Language, Data Source Origin, Viewport Size, Screen Color, User Agent If a non Mobile Event or an Audience is the Source for this action, the above parameters will not be set and Client ID (cid) or User ID (uid) is required
Custom Dimensions	Map values to dimension indices between 1 and 20 (200 for Premium accounts)
Custom Metrics	Map values to metric indices between 1 and 20 (200 for Premium accounts)
E-Commerce: Transaction Details	Required: map values to transaction parameters (see: E-Commerce Parameters)
E-Commerce: Item Details	Item specific information for the transaction.

Action - Send Analytics Social Data

Parameters

Parameter	Description
Google Tracking Id	Required if not configured in the Configuration Tab This will overwrite the value defined in the Configuration Tab if the value resolves to not empty The format is UA-XXXX-Y
Measurement Parameters	Map values to measurement parameters (see: Measurement Parameter Reference) Required: Client ID or User ID must be set Empty values are skipped and not included Following parameters are automatically set (if applicable): Hit Type, Client ID
Custom Dimensions	Map values to dimension indices between 1 and 20 (200 Premium accounts)
Custom Metrics	Map values to metric indices between 1 and 20 (200 Premium accounts)
Social Interactions	Required: map values to social parameters

Action - Send Analytics Social Data (Mobile Optimized)

Parameters

Parameter	Description
Google Tracking Id	Required if not configured in the Configuration Tab This will overwrite the value defined in the Configuration Tab if the value resolves to not empty The format is UA-XXXX-Y
Mobile Measurement Parameters	Map values to measurement parameters (see: Measurement Parameter Reference) Empty values are skipped and not included Following parameters are automatically set from Tealium Mobile UDO: Hit Type, Client ID, Application ID, Application Name, Application Version, Device Resolution, Device Language, Data Source Origin, Viewport Size, Screen Color, User Agent If a non Mobile Event or an Audience is the Source for this action, the above parameters will not be set and Client ID (cid) or User ID (uid) is required
Custom Dimensions	Map values to dimension indices between 1 and 20 (200 Premium accounts)
Custom Metrics	Map values to metric indices between 1 and 20 (200 Premium accounts)
Social Interactions	Required: map values to social parameters

Action - Send Analytics Page View Data

Parameters

Parameter	Description
Google Tracking Id	Required if not configured in the Configuration Tab This will overwrite the value defined in the Configuration Tab if the value resolves to not empty The format is UA-XXXX-Y
Measurement Parameters	Map values to measurement parameters (see: Measurement Parameter Reference) Required: Client ID or User ID must be set Empty values are skipped and not included Following parameters are automatically set (if applicable): Hit Type, Client ID
Custom Dimensions	Map values to dimension indices between 1 and 20 (200 Premium accounts)
Custom Metrics	Map values to metric indices between 1 and 20 (200 Premium accounts)
Content Information	Required: map values to page view document parameters Document Location URL or Document Host Name and Document Path must be specified Following parameters are automatically set: Document Location URL, Document Title, Document Referrer
Enhanced E-Commerce: Product Action	Specify action type of included products Required for all Enhanced E-Commerce sections Must be set to value of detail, click, add, remove, checkout, checkout_option, purchase or refund
Enhanced E-Commerce: Action Data	Map values to action transaction parameters (see: Enhanced E-Commerce Parameters) Transaction ID parameter is required if action type is purchase or refund
Enhanced E-Commerce: Products Data	Required: Either Product SKU or Name must be set if this section is configured Only Array type attributes are supported and must contain same number of elements productIndex corresponds to “Product Impression SKU or Name” array index
Enhanced E-Commerce: Products Custom Dimensions	Map values to product dimension indices between 1 and 20 (200 Premium accounts) Only Array type attributes are supported and must contain same number of elements
Enhanced E-Commerce: Products Custom Metrics	Map values to product metric indices between 1 and 20 (200 Premium accounts) Only Array type attributes are supported and must contain same number of elements
Impressions Data	Product Impressions represent information about a product that has been viewed Required: Either Product SKU or Name must be set if this section is configured “listIndex” corresponds to “Product Impression List Name” array index and defaults to “1” if empty Only Array type attributes are supported and must contain same number of elements
Impressions Custom Dimensions	Map values to dimension indices between 1 and 20 (200 Premium accounts) Only Array type attributes are supported and must contain same number of elements
Impressions Custom Metrics	Map values to metric indices between 1 and 20 (200 Premium accounts) Only Array type attributes are supported and must contain same number of elements
Enhanced E-Commerce: Promotion Action	Specify action type of included promotions Must be set to value of view or promo_click If not specified, default promotion action of view is assumed
Enhanced E-Commerce: Promotions Data	Map values to promotion parameters (see: Promotion Parameters) Only Array type attributes are supported and must contain same number of elements

Action - Send Analytics Screen View Data (Mobile Optimized)

Parameters

Parameter	Description
Google Tracking Id	Required if not configured in the Configuration Tab This will overwrite the value defined in the Configuration Tab if the value resolves to not empty The format is UA-XXXX-Y
Mobile Measurement Parameters	Map values to measurement parameters (see: Measurement Parameter Reference) Empty values are skipped and not included Following parameters are automatically set from Tealium Mobile UDO: Hit Type, Client ID, Application ID, Application Name, Application Version, Device Resolution, Device Language, Data Source Origin, Viewport Size, Screen Color, User Agent If a non Mobile Event or an Audience is the Source for this action, the above parameters will not be set and Client ID (cid) or User ID (uid) is required
Custom Dimensions	Map values to dimension indices between 1 and 20 (200 Premium accounts)
Custom Metrics	=Map values to metric indices between 1 and 20 (200 Premium accounts)
Content Information	Required: map values to screen view parameters Screen Name must be specified Following parameters are automatically set: Screen Name
Enhanced E-Commerce: Product Action	Specify action type of included products Required for all Enhanced E-Commerce sections Must be set to value of detail, click, add, remove, checkout, checkout_option, purchase, or refund
Enhanced E-Commerce: Action Data	Map values to action transaction parameters (see: Enhanced E-Commerce Parameters) Transaction ID parameter is required if action type is purchase or refund
Enhanced E-Commerce: Products Data	Required: Either Product SKU or Name must be set if this section is configured Only Array type attributes are supported and must contain same number of elements “productIndex” corresponds to “Product Impression SKU or Name” array index
Enhanced E-Commerce: Products Custom Dimensions	Map values to product dimension indices between 1 and 20 (200 Premium accounts) Only Array type attributes are supported and must contain same number of elements
Enhanced E-Commerce: Products Custom Metrics	Map values to product metric indices between 1 and 20 (200 Premium accounts) Only Array type attributes are supported and must contain same number of elements
Impressions Data	Product Impressions represent information about a product that has been viewed Required: Either Product SKU or Name must be set if this section is configured “listIndex” corresponds to “Product Impression List Name” array index and defaults to “1” if empty Only Array type attributes are supported and must contain same number of elements
Impressions Custom Dimensions	Map values to dimension indices between 1 and 20 (200 Premium accounts) Only Array type attributes are supported and must contain same number of elements
Impressions Custom Metrics	Map values to metric indices between 1 and 20 (200 Premium accounts) Only Array type attributes are supported and must contain same number of elements
Enhanced E-Commerce: Promotion Action	Specify action type of included promotions Must be set to value of view or promo_click If not specified, default promotion action of view is assumed
Enhanced E-Commerce: Promotions Data	Map values to promotion parameters (see: Promotion Parameters) Only Array type attributes are supported and must contain same number of elements

Action - Send Analytics Timing Data

Parameters

Parameter	Description
Google Tracking Id	Required if not configured in the Configuration Tab This will overwrite the value defined in the Configuration Tab if the value resolves to not empty The format is UA-XXXX-Y
Measurement Parameters	Map values to measurement parameters (see: Measurement Parameter Reference) Required: Client ID or User ID must be set Empty values are skipped and not included Following parameters are automatically set (if applicable): Hit Type, Client ID
Custom Dimensions	Map values to dimension indices between 1 and 20 (200 Premium accounts)
Custom Metrics	Map values to metric indices between 1 and 20 (200 Premium accounts)
Timing	Map values to timing parameters

Action - Send Analytics Timing Data (Mobile Optimized)

Parameters

Parameter	Description
Google Tracking Id	Required if not configured in the Configuration Tab This will overwrite the value defined in the Configuration Tab if the value resolves to not empty The format is UA-XXXX-Y
Mobile Measurement Parameters	Map values to measurement parameters (see: Measurement Parameter Reference) Empty values are skipped and not included Following parameters are automatically set from Tealium Mobile UDO: Hit Type, Client ID, Application ID, Application Name, Application Version, Device Resolution, Device Language, Data Source Origin, Viewport Size, Screen Color, User Agent If a non Mobile Event or an Audience is the Source for this action, the above parameters will not be set and Client ID (cid) or User ID (uid) is required
Custom Dimensions	Map values to dimension indices between 1 and 20 (200 Premium accounts)
Custom Metrics	Map values to metric indices between 1 and 20 (200 for Premium accounts)
Timing	Map values to timing parameters