Google Ads Enhanced Conversions for Leads Connector Setup Guide | Server-Side Connectors

Connector actions

Action Name	AudienceStream	EventStream
Send Conversion	✓	✓

API information

This connector uses the following vendor API:

API Name: Google Ads API
API Version: v17
API Endpoint: https://googleads.googleapis.com/
Documentation: Google Ads API: Upload Enhanced Conversions For Leads

Batch limits

This connector uses batched requests to support high-volume data transfers to the vendor. For more information, see Batched Actions. Requests are queued until one of the following thresholds is met or the profile is published:

Max number of requests: 2000
Max time since oldest request: 10 minutes
Max size of requests: 2 MB

The connector sends the value of GRANTED for adUserData by default. To override the default, map a relevant EventStream attribute to Ad User Data Consent with a value of DENIED.

Configure settings

Navigate to the Connector Marketplace and add a new connector. For general instructions on how to add a connector, see the About Connectors article.

After adding the connector, configure the following settings:

Customer ID
Required: Provide Ads account customer ID to manage.
Manager Customer ID
Optional: If you’re accessing a client customer, the Manager Customer ID must be set.

Click Done when you are finished configuring the connector.

Action settings — parameters and options

Click Continue to configure the connector actions. Enter in a name for the action and then select the action type from the drop-down menu.

The following section describes how to set up parameters and options for each action.

Action — Send Conversion

Parameters

Parameter	Description
Conversion Action	Select existing conversion action with a type of UPLOAD_CLICKS and enhanced conversions enabled. For more information, see Google Ads Enhanced Conversion Tracking.
Email Address (already SHA256 hashed)	Provide an email address that has been already whitespace trimmed, lowercased, and SHA256 hashed. Remove all periods (`.`) that precede the domain name in `gmail.com` and `googlemail.com` email addresses before hashing.
Email Address (apply SHA256 hash)	Provide a plain text email address and the connector will remove all periods (`.`) that precede the domain name in `gmail.com` and `googlemail.com` email addresses, whitespace trim, lowercase, and hash this value using SHA256 hash.
Phone Number (already SHA256 hashed)	Provide a phone number according to the E164 standard that has been already whitespace trimmed and SHA256 hashed.
Phone Number (apply SHA256 hash)	Provide a plain text phone number and the connector will remove all non-digit symbols, prefix the number with a plus sign (`+`), whitespace trim, and hash this value using SHA256 hash.
gclid	Google click ID (gclid) associated with the conversion. Note: If you provide `gclid` and `user_identifiers` (email/phone) for a conversion, Google Ads will ignore the `user_identifiers`.
Conversion Value	Monetary value of the conversion.
Conversion Currency	Currency code of the conversion.
Conversion Time	The date and time when the original conversion occurred. The timezone must be specified. The format is yyyy-mm-dd hh:mm:ss+\|-hh:mm. For example, 2022-01-01 12:32:45-08:00. Default value is now.
Order ID	The order ID associated with the conversion. An order ID can only be used for one conversion per conversion action.
Custom Variables	The custom variables associated with this conversion. Map the value to the custom variable ID. The connector will send `conversion_custom_variable` field in the following format: `customers/{customer_id}/conversionCustomVariables/{custom_variable_id}`.
Merchant ID	The Merchant Center ID where the items are uploaded.
Feed Country Code	The country code associated with the feed where the items are uploaded.
Feed Language Code	The language code associated with the feed where the items are uploaded.
Local Transaction Cost	Sum of all transaction level discounts, such as free shipping and coupon discounts for the whole cart.
Product ID	The shopping ID of the item. Must be equal to the Merchant Center product identifier. Provide array type attribute to add multiple items. Array type attributes must be of equal length. Single value attributes can be used and will apply to each item.
Quantity	Number of items sold. Provide array type attribute to add multiple items. Array type attributes must be of equal length. Single value attributes can be used and will apply to each item.
Unit Price	Unit price excluding tax, shipping, and any transaction level discounts. Provide array type attribute to add multiple items. Array type attributes must be of equal length. Single value attributes can be used and will apply to each item.
Conversion Action Override	(Optional) Provide a Conversion Action ID to override the conversion action in the Required section. This parameter lets you use EventStream variables to populate the Conversion Action ID. To find the Conversion Action ID, go to your Google Ads dashboard, and click the conversion. The Conversion Action ID is the value of the `ctId` query parameter in the website URL. For example, if the URL is `https://ads.google.com/aw/conversions/detail?ctId=987654321`, the Conversion Action ID is `987654321`.