Tealium for AI

Integrate Tealium with AI platforms and models to enrich visitor profiles, activate real-time predictions, and build intelligent customer experiences.

AI activation function

Connect external AI models to Tealium functions to invoke real-time predictions and enrich visitor profiles using event and visitor data.

AI connectors and functions

Overview of how AI connectors and Tealium functions work, with guidance on when to use AI connectors for LLM activation or Tealium functions to invoke your own model.

Amazon Bedrock AI

Set up the Amazon Bedrock AI connector to send Tealium event and visitor data to foundation models, managed prompts, or multi-step Bedrock workflows for real-time enrichment.

Anthropic

Set up the Anthropic connector to send a prompt with Tealium event or visitor data and return model responses for real-time enrichment.

ChatGPT Apps

Implement Tealium tracking in a ChatGPT app with consistent visitor identity across client-side, server-side, and hybrid approaches.

Google Vertex AI

Set up the Google Vertex AI connector to invoke Vertex AI models with Tealium event data and return model responses for real-time visitor enrichment.

Google Vertex AI Search

Set up this connector to send Tealium event data to Google Vertex AI Search for personalized and intuitive shopping experiences.

OpenAI

Set up the OpenAI connector to send a prompt with Tealium event or visitor data and return model responses for real-time enrichment.

OpenAI Events

This article describes how to set up the OpenAI Events connector.