Visitor ID attribute enrichment for Tealium Connect
This article describes how to map and enrich a visitor ID attribute in AudienceStream for use in Data Connect.
To enrich a visitor ID attribute for use with Tealium Connect, complete the following steps:
- In the Tealium event specification you created for use with Data Connect, look for an event sent to your Tealium Connect data source.
- Note the name of the event attribute that you will use with the visitor ID attribute in your Workato recipe, for example,
customer_id
. - Create a string event attribute of type Universal Data Object with the event attribute name, if it does not already exist.
- Create a rule that identifies events from your Tealium Connect data source based on the built-in event attribute
tealium_datasource={{tealium_data_source_key}}
if this rule does not already exist. Your Data Source Key can be found in your Tealium Connect data source. - Navigate to AudienceStream > Visitor/Visit Attributes.
- Select the visitor ID you want to use with Tealium Connect data. If a visitor ID does not already exist, complete the following steps:
- Click + Add Attribute.
- For the attribute scope, select Visitor and click Continue.
- In the Choose a Data Type screen, select Visitor ID and click Continue.
- In the attribute screen, enter a name for the visitor ID attribute.
- Select your visitor ID and click Add Enrichment.
- In the Set Visitor ID to drop down, select the event attribute you selected above.
- For the When condition, ensure this enrichment occurs when the data source is the Tealium Connect data source by choosing the Tealium Connect data source rule.
- Click Finish.
To ensure visitors from Tealium Connect persist in AudienceStream, assign a badge whenever a Data Connect event occurs, using the same rule, if such a badge does not already exist.
This page was last updated: April 19, 2023