About Audience Discovery

Audience Discovery simplifies the task of identifying valuable segments of visitors for your business case. By using graphical visualizations of visitor data, you can quickly validate details about your site visitors and their browsing behavior with each site visit. Exploring and analyzing segments of visitor profiles through the lens of your attributes can help guide you to more accurate information about your visitors, fueling your campaign strategies.

Using Audience Discovery, you can quickly and easily:

• Discover insights about audiences that meet your defined criteria.
• View a visual representation of your customer data through the lens of visitor and visit attributes.
• Filter a selected audience on-the-fly to refine your target visitor segment.
• Overlay important metrics to compare data points.
• View your audiences from a variety of perspectives.

For information about creating audiences, see Create an audience.

How it works

Audience Discovery uses your data and adapts to your custom-defined visitor schema to display historic (end-of-session) unified real-time data or in-session real-time charts of the visit and visitor attributes you define, as you define them.

Attributes, audiences, and perspectives

To filter your data for use with Audience Discovery, it is important to understand the differences between data attributes, audiences, and perspectives.

• Attributes
  In Audience Discovery, attributes are used to define the data in your data layer that is associated with the properties of a visitor, the characteristics of a visitor session, and event data collected during the visitor session.
  For example, a visitor attribute contains event data specific to the visitor, such as the email address or member ID for the visitor. A visit attribute contains event data specific to the site visit, such as a product category viewed or the date of the last visit.
• Audiences
  An audience is a group of visitors that are identified by a shared set of attributes. Attributes assigned to an audience are used to identify distinct groups of visitors to your site. The more attributes you select for an audience, the more specific your audience becomes. Audiences are used to trigger connector actions. After an audience is created, that audience can be targeted with an email campaign, coupon, or other action.
• Perspectives
  Perspectives are specific views of your audiences in Audience Discovery. For example, selecting the Badge perspective lets you to view visitors from the perspective of the badges they are assigned, such as Frequent Visitor.

Daily visitor query cap

The daily visitor query cap determines the sample size of visitors used to project results in Audience Sizing and Audience Discovery queries. The actual query runs on the total visitors matched, not just the capped visitors.

The Sample Size of Daily Visitors to Process profile setting can only be modified by Tealium. To adjust this setting, contact your account representative.

Audience Discovery visualizations

Audience Discovery is a real-time visual representation of attributes that provides insights into the behavior of your visitors. A live sampling of data displays visitors and attributes that meet your search criteria.

Use the following interactive tools to define and filter your search. The presentation of matching visitors can help guide you to narrow or broaden your query to reach the desired visitor segment and create highly defined, targetable audiences.

Test visitor stitching configurations

Visitor stitching is a form of identity resolution that works across platforms, devices, and browsers to associate activity to the same visitor. For visitor stitching to work properly, the selected visitor ID attribute must be unique for each visitor. You can use Audience Discovery to validate the uniqueness of visitor IDs before you enable visitor stitching.

Learn more about testing visitor stitching strategies with Audience Discovery in the Visitor ID Part 1 tutorial. For instructions on creating a visitor ID attribute, including verification with Audience Discovery, see Create a visitor ID attribute.

You can also use Audience Discovery to validate that values are correctly being assigned for badges or attributes with complex enrichments using this method.