Travel | Data Layer Definitions | Preview of Tealium Docs

Data Layer Attributes

Variable	Description	Example	Type
`aircraft_capacity`	Seat capacity of the aircraft	`148`	String
`aircraft_type`	Type of aircraft	`A320`	String
`avg_room_rate`	An array of the average rate for each room in an order	`["100.00"]`	Array
`cancellation_id`	ID given when reservation is cancelled	`987654654`	String
`checkout_step`	Specifies which step number the user is on during the checkout process	`3`	String
`country_code`	Country Code	`us`	String
`currency`	Currency type	`USD`	String
`customer_city`	Contains the customer’s city of residence	`San Diego`	String
`customer_country`	Contains the customer’s country of residence	`United States`	String
`customer_email`	Contains the customer’s email address	`johnsmith@example.com`	String
`customer_first_name`	The first name of the primary contact	`John`	String
`customer_id`	Contains the unique user ID (as it is on the current page)	`8237572`	String
`customer_last_name`	The last name of the primary contact	`Smith`	String
`customer_middle_name`	Middle name of the primary contact	`Alberto`	String
`customer_nationality`	Specifies the nationality of the primary customer	`Mexican`	String
`customer_phone`	Primary Contact Phone	`123-564-7894`	String
`customer_postal_code`	Contains the customer’s postal code	`92101`	String
`customer_state`	Contains the customer’s state of residence	`CA`	String
`customer_type`	Specifies the type of customer	`Web member`	String
`days_to_trip_start`	Number of days between today and trip start date	`20`	String
`displayed_properties`	An array of property IDs of each and all properties listed when Selecting a Hotel page	`["234234","234256"]`	Array
`displayed_rate_amount`	The displayed rate amount on the Select Room page	`100.00`	String
`displayed_rate_codes`	An array of rate codes for each and all properties listed on the Select Hotel page	`["AAA","Corporate"]`	Array
`displayed_room_rates`	An array of the displayed rates grouped by room type on the Select Room page	`["100.00","75.00"]`	Array
`displayed_room_types`	An array of the displayed room types on the Select Room page	`["2QueenBeds","studio"]`	Array
`ecommerce_action`	Specifies the action of the e-commerce event	`detail`	String
`error_message`	Any error text displayed to User	`Destination City doesn't match Departure on return`	String
`fare_class`	Specifies the fare class	`Class L`	String
`favorite_property_id`	Captures property ID that is “favorited”	`79865`	String
`filter_amenities`	An array of the selections applied	[`"pool","microwave"]`	Array
`filter_distance`	filter distance from event	`20`	String
`filter_hotel_type`	An array of hotel types filtered by User	`["economy","luxury","brand"]`	Array
`filter_max_rate`	captures rate that is applied	`150`	String
`filter_rating`	An array of ratings filtered by User, site, trip advisor, etc	`["3","4","5"]`	Array
`flight_route`	Route	`SAN-CUN,CUN-SAN`	String
`flight_sku`	An array of product SKUs	`["Y123","Z456"]`	Array
`flight_type`	Round, Single,	`Round`	String
`language_code`	Language Code	`en`	String
`link_action`	During click tracking events, the action of the element clicked	`View Image`	String
`link_category`	During click tracking events, the category of the element clicked	`Header`	String
`link_name`	During click tracking events, the name of the element clicked	`Login`	String
`link_value`	During click tracking events, the value of the element clicked	`10`	String
`login_status`	Is User logged in or logged out	`logged in`	String
`loyalty_id`	Loyalty ID or membership number	`46794561`	String
`loyalty_point_balance`	Current point balance for User’s loyalty account	`10,000`	String
`loyalty_tier`	Membership Status Level	`Silver`	String
`num_adult_occupants`	Total number of adults	`3`	String
`num_adult_passengers`	Adults passengers on the reservation	`1`	String
`num_child_occupants`	Total number of children	`3`	String
`num_child_passengers`	Children passengers on the reservation	`1`	String
`num_of_nights`	Total number of nights	`4`	String
`num_of_rooms`	Total number of rooms	`2`	String
`occupancy_detail`	An array of the total occupancy in each room as searched	`["3","3"]`	Array
`order_cancellation_policy`	An array of the cancellation policy for each room in an order	`["24 Hours","No Cancellation"]`	Array
`order_corp_id`	Corporate ID attached to an order, if any	`32132465475`	String
`order_discount_amount`	Contains the order-level discount amount	`10.00`	String
`order_grand_total`	Total Amount of the Order including tax and shipping but less all discounts as a string with only digits and decimal	`54.47`	String
`order_iata`	International Air Transport Association number attached to an order (ie Travel Agent Number)	`654654`	String
`order_id`	Unique ID for an order, populated on Order Confirmation page	`132133`	String
`order_payment_type`	Contains the type of payment	`Paypal`	String
`order_points_used`	An array of the total point amounts of each room in an order	`2000`	String
`order_promo_code`	String list of comma separated promotion codes	`MEX30`	String
`order_rate_code`	An array of the rate code booked for each room in an order	`["AAA"]`	Array
`order_special_requests`	The free text entered in “Special Requests” field on Review & Res page (by room)	`No Feathers`	String
`order_store`	ID of store type	`mobile web`	String
`order_subtotal`	Contains price of all items including any product or order level discounts, but excluding tax and shipping as a string with only digits and decimal	`45.98`	String
`order_tax_amount`	Total tax amount for this order as a string with only digits and decimal	`2.50`	String
`order_total_occupancy`	Overall total occupancy for order at time of booking	`6`	String
`origin_flight_route`	Origin Flight	`["SAN-CUN"]`	Array
`page_name`	Tealium variable to identify the page name	`Homepage`	String
`page_type`	Type of page	`home`	String
`passenger_name`	Passenger name in an array	`["Steve","Jack"]`	Array
`passenger_price`	Price per each passenger on the reservation	`["100.00","120.00"]`	Array
`product_impression_category`	Specifies the category of the product in the impression (ancillaries or flight)	`["Flight"]`	Array
`product_impression_id`	Specifies the ID of the product in the impression	`["Y1234"]`	Array
`product_impression_name`	Specifies the name of the product in the impression	`["CUN-MEX"]`	Array
`product_impression_position`	Specifies the position of the product in the impression	`["1"]`	Array
`product_impression_price`	Specifies the price of the product in the impression	`["12.99"]`	Array
`product_impression_variant`	Specifies the variant of the product	`["1A"]`	Array
`product_name`	Product name	`["Seat","Room","Car"]`	Array
`product_price`	Product price	`["123.00","250.00","59.30"]`	Array
`promo_registration_page`	Page where registration for promotion occurred	`Promo`	String
`promotion_creative`	Specifies the creative name for the promotion	`Fall Sale`	String
`promotion_name`	Specifies the name of the product in the promotion	`Promo One`	String
`property_brand`	Name of the brand for the property	`["Rest Eazy","Best Motels"]`	Array
`property_city`	City the property is located in	`["San Francisco","Monterey Bay"]`	Array
`property_country`	Country the property is located in	`["San Francisco","Monterey"]`	Array
`property_id`	An array of the property number	`["HI456767","BW123"]`	Array
`property_name`	An array of the property name	`["Holiday Inn SF","Mont. Best Motels"]`	Array
`property_postal_code`	An array of the Zip code for the property	`["99999","11111"]`	Array
`property_room_occupancy`	An array of the total occupancy in each room for an order	`["3","3"]`	Array
`property_room_type`	An array of rooms booked for each room in order	`["economy"]`	Array
`property_state`	An array of the State the property is located in	`["CA","CA"]`	Array
`proximity`	An array of the Distance between city center and property location in miles	`["20","30"]`	Array
`quantity`	An array of quantities for each product	`["2","2"]`	Array
`returning_flight_route`	Returning flight	`["CUN-SAN"]`	Array
`search_city`	City of destination searched	`Cancun`	String
`search_country`	Country of destination searched	`USA`	String
`search_rate`	Rate selected from the Select Rate drop down menu on booking widget	`105`	String
`search_rate_value`	Value entered for promotion and corporate selection from the Select Rate drop down menu on booking widget	`AAA`	String
`search_results`	Number of flights returned by search	`42`	String
`search_state`	State of destination searched	`CA`	String
`search_type`	Type of destination as defined by Google	`airport`	String
`select_room_position`	Highest position on Select Room page where rate from Select Hotel page was displayed	`5`	String
`show_available`	Setting for Show Only Available Hotels; true or false	`true`	String
`site_section`	The high-level sections of your site	`Loyalty`	String
`social_channel`	Used with event to capture when information is shared on social media	`Facebook`	String
`sort_by`	Sort By selection (distance, low to high, high to low)	`distance`	String
`total_passengers`	Total passengers on the reservation	`3`	String
`transactionAffiliation`	Specifies the type of payment used to pay	`Visa`	String
`trip_end_date`	User’s date of departure for hotel or car, arrival for airline	`03/12/2017`	String
`trip_start_date`	User’s date of arrival for hotel or car, departure for airline	`03/02/2017`	String
`variant`	seat number or extras	`["14F","15D","baggage","car"]`	Array
`video_action`	The action that is currently taking place with the video	`play`	String
`video_content_type`	Type of video viewed	`hotel promo`	String
`video_name`	Name of video viewed	`Stay the Night`	String
`video_segments`	Percent of video viewed	`50`	String

Page Tracking

Home Page

Event Name	Description
`page_view`	The home page.

Sample:

{
    "currency"       : "USD",
    "customer_email" : "johnsmith@example.com",
    "customer_id"    : "8237572",
    "login_status"   : "logged in",
    "page_name"      : "Homepage",
    "page_type"      : "home",
    "site_section"   : "Loyalty",
    "tealium_event"  : "page_view"
}

Flight Page

Event Name	Description
`page_view`	Flight Selection page.

Sample:

{
    "currency"                    : "USD",
    "customer_email"              : "johnsmith@example.com",
    "customer_id"                 : "8237572",
    "days_to_trip_start"          : "20",
    "fare_class"                  : "Class L",
    "flight_route"                : "SAN-CUN,CUN-SAN",
    "flight_type"                 : "Round",
    "login_status"                : "logged in",
    "num_adult_passengers"        : "1",
    "num_child_passengers"        : "1",
    "page_name"                   : "Homepage",
    "page_type"                   : "flight",
    "product_impression_category" : ["Flight"],
    "product_impression_id"       : ["Y1234"],
    "product_impression_name"     : ["CUN-MEX"],
    "product_impression_position" : ["1"],
    "product_impression_price"    : ["12.99"],
    "product_impression_variant"  : ["1A"],
    "product_name"                : ["Seat","Room","Car"],
    "product_price"               : ["123.00","250.00","59.30"],
    "site_section"                : "Loyalty",
    "tealium_event"               : "page_view",
    "trip_end_date"               : "03/12/2017",
    "trip_start_date"             : "03/02/2017"
}

Lodging Page

Event Name	Description
`page_view`	Hotel Selection page.

Sample:

{
    "currency"                    : "USD",
    "customer_email"              : "johnsmith@example.com",
    "customer_id"                 : "8237572",
    "displayed_properties"        : ["234234","234256"],
    "displayed_rate_amount"       : "100.00",
    "displayed_rate_codes"        : ["AAA","Corporate"],
    "displayed_room_rates"        : ["100.00","75.00"],
    "displayed_room_types"        : ["2QueenBeds","studio"],
    "filter_amenities"            : ["pool","microwave"],
    "filter_distance"             : "20",
    "filter_hotel_type"           : ["economy","luxury","brand"],
    "filter_max_rate"             : "150",
    "filter_rating"               : ["3","4","5"],
    "login_status"                : "logged in",
    "num_adult_occupants"         : "3",
    "num_child_occupants"         : "3",
    "num_of_nights"               : "4",
    "page_name"                   : "Homepage",
    "page_type"                   : "lodging",
    "product_impression_category" : ["Flight"],
    "product_impression_id"       : ["Y1234"],
    "product_impression_name"     : ["CUN-MEX"],
    "product_impression_position" : ["1"],
    "product_impression_price"    : ["12.99"],
    "product_impression_variant"  : ["1A"],
    "product_name"                : ["Seat","Room","Car"],
    "product_price"               : ["123.00","250.00","59.30"],
    "property_brand"              : ["Rest Eazy","Best Motels"],
    "property_city"               : ["San Francisco","Monterey Bay"],
    "property_country"            : ["San Francisco","Monterey"],
    "property_id"                 : ["HI456767","BW123"],
    "property_name"               : ["Rest Eazy SF","Best Motels Mont"],
    "property_postal_code"        : ["99999","11111"],
    "property_room_occupancy"     : ["3","3"],
    "property_room_type"          : ["economy"],
    "property_state"              : ["CA","CA"],
    "proximity"                   : ["20","30"],
    "quantity"                    : ["2","2"],
    "site_section"                : "Loyalty",
    "tealium_event"               : "page_view",
    "trip_end_date"               : "03/12/2017",
    "trip_start_date"             : "03/02/2017"
}

Rental Page

Event Name	Description
`page_view`	Rental Car Selection page.

Sample:

{
    "currency"                    : "USD",
    "customer_email"              : "johnsmith@example.com",
    "customer_id"                 : "8237572",
    "login_status"                : "logged in",
    "num_of_nights"               : "4",
    "page_name"                   : "Homepage",
    "page_type"                   : "rental",
    "product_impression_category" : ["Flight"],
    "product_impression_id"       : ["Y1234"],
    "product_impression_name"     : ["CUN-MEX"],
    "product_impression_position" : ["1"],
    "product_impression_price"    : ["12.99"],
    "product_impression_variant"  : ["1A"],
    "product_name"                : ["Seat","Room","Car"],
    "product_price"               : ["123.00","250.00","59.30"],
    "quantity"                    : ["2","2"],
    "site_section"                : "Loyalty",
    "tealium_event"               : "page_view",
    "trip_end_date"               : "03/12/2017",
    "trip_start_date"             : "03/02/2017"
}

Search Page

Event Name	Description
`search`	Search results page.

Sample:

{
    "checkout_step"               : "3",
    "currency"                    : "USD",
    "customer_email"              : "johnsmith@example.com",
    "customer_id"                 : "8237572",
    "customer_type"               : "Web member",
    "days_to_trip_start"          : "20",
    "flight_route"                : "SAN-CUN,CUN-SAN",
    "flight_type"                 : "Round",
    "login_status"                : "logged in",
    "num_adult_passengers"        : "1",
    "num_child_passengers"        : "1",
    "origin_flight_route"         : ["SAN-CUN"],
    "page_name"                   : "Homepage",
    "page_type"                   : "search",
    "product_impression_category" : ["Flight"],
    "product_impression_id"       : ["Y1234"],
    "product_impression_name"     : ["CUN-MEX"],
    "product_impression_position" : ["1"],
    "product_impression_price"    : ["12.99"],
    "product_impression_variant"  : ["1A"],
    "product_name"                : ["Seat","Room","Car"],
    "product_price"               : ["123.00","250.00","59.30"],
    "returning_flight_route"      : ["CUN-SAN"],
    "site_section"                : "Loyalty",
    "sort_by"                     : "distance",
    "tealium_event"               : "search",
    "total_passengers"            : "3",
    "trip_end_date"               : "03/12/2017",
    "trip_start_date"             : "03/02/2017"
}

Booking Flow Page

Event Name	Description
`page_view`	Checkout pages.

Sample:

{
    "checkout_step"          : "3",
    "currency"               : "USD",
    "customer_email"         : "johnsmith@example.com",
    "customer_id"            : "8237572",
    "customer_type"          : "Web member",
    "fare_class"             : "Class L",
    "flight_route"           : "SAN-CUN,CUN-SAN",
    "flight_sku"             : ["Y123","Z456"],
    "flight_type"            : "Round",
    "login_status"           : "logged in",
    "loyalty_id"             : "46794561",
    "num_adult_passengers"   : "1",
    "num_child_passengers"   : "1",
    "origin_flight_route"    : ["SAN-CUN"],
    "page_name"              : "Homepage",
    "page_type"              : "booking_flow",
    "passenger_name"         : ["Steve","jack"],
    "passenger_price"        : ["100.00","120.00"],
    "product_name"           : ["Seat","Room","Car"],
    "product_price"          : ["123.00","250.00","59.30"],
    "quantity"               : ["2","2"],
    "returning_flight_route" : ["CUN-SAN"],
    "site_section"           : "Loyalty",
    "tealium_event"          : "page_view",
    "total_passengers"       : "3",
    "trip_end_date"          : "03/12/2017",
    "trip_start_date"        : "03/02/2017",
    "variant"                : ["14F","15D","baggage","car"]
}

Order Page

Event Name	Description
`purchase`	Order Confirmation/Receipt/Thank You page.

Sample:

{
    "aircraft_capacity"         : "148",
    "aircraft_type"             : "A320",
    "checkout_step"             : "3",
    "currency"                  : "USD",
    "customer_email"            : "johnsmith@example.com",
    "customer_id"               : "8237572",
    "customer_type"             : "Web member",
    "fare_class"                : "Class L",
    "flight_route"              : "SAN-CUN,CUN-SAN",
    "flight_sku"                : ["Y123","Z456"],
    "flight_type"               : "Round",
    "login_status"              : "logged in",
    "loyalty_id"                : "46794561",
    "num_adult_passengers"      : "1",
    "num_child_passengers"      : "1",
    "occupancy_detail"          : ["3","3"],
    "order_cancellation_policy" : ["24 Hours","No Cancellation"],
    "order_grand_total"         : "54.47",
    "order_id"                  : "132133",
    "order_payment_type"        : "paypal",
    "order_promo_code"          : "MEX30",
    "order_store"               : "mobile web",
    "order_subtotal"            : "45.98",
    "order_tax_amount"          : "2.50",
    "origin_flight_route"       : ["SAN-CUN"],
    "page_name"                 : "Homepage",
    "page_type"                 : "order",
    "passenger_name"            : ["Steve","jack"],
    "passenger_price"           : ["100.00","120.00"],
    "quantity"                  : ["2","2"],
    "returning_flight_route"    : ["CUN-SAN"],
    "site_section"              : "Loyalty",
    "tealium_event"             : "purchase",
    "total_passengers"          : "3",
    "transactionAffiliation"    : "Visa",
    "trip_end_date"             : "03/12/2017",
    "trip_start_date"           : "03/02/2017",
    "variant"                   : ["14F","15D","baggage","car"]
}

Manage Your Booking Page

Event Name	Description
`page_view`	Manage your booking pages.

Sample:

{
    "currency"       : "USD",
    "customer_email" : "johnsmith@example.com",
    "customer_id"    : "8237572",
    "fare_class"     : "Class L",
    "flight_type"    : "Round",
    "login_status"   : "logged in",
    "page_name"      : "Homepage",
    "page_type"      : "manage_your_booking",
    "site_section"   : "Loyalty",
    "tealium_event"  : "page_view"
}

Check In Page

Event Name	Description
`page_view`	Checkin Flow.

Sample:

{
    "checkout_step"          : "3",
    "currency"               : "USD",
    "customer_email"         : "johnsmith@example.com",
    "customer_id"            : "8237572",
    "fare_class"             : "Class L",
    "flight_route"           : "SAN-CUN,CUN-SAN",
    "flight_sku"             : ["Y123","Z456"],
    "flight_type"            : "Round",
    "login_status"           : "logged in",
    "origin_flight_route"    : ["SAN-CUN"],
    "page_name"              : "Homepage",
    "page_type"              : "check_in",
    "passenger_name"         : ["Steve","jack"],
    "returning_flight_route" : ["CUN-SAN"],
    "site_section"           : "Loyalty",
    "tealium_event"          : "page_view",
    "trip_end_date"          : "03/12/2017",
    "trip_start_date"        : "03/02/2017"
}

Account Page

Event Name	Description
`page_view`	User account login.

Sample:

{
    "checkout_step"  : "3",
    "currency"       : "USD",
    "customer_email" : "johnsmith@example.com",
    "customer_id"    : "8237572",
    "customer_type"  : "Web member",
    "login_status"   : "logged in",
    "loyalty_id"     : "46794561",
    "page_name"      : "Homepage",
    "page_type"      : "account",
    "site_section"   : "Loyalty",
    "tealium_event"  : "page_view"
}

Landing Page

Event Name	Description
`page_view`	Landing pages and form pages (group travel).

Sample:

{
    "currency"       : "USD",
    "customer_email" : "johnsmith@example.com",
    "customer_id"    : "8237572",
    "login_status"   : "logged in",
    "page_name"      : "Homepage",
    "page_type"      : "landing",
    "site_section"   : "Loyalty",
    "tealium_event"  : "page_view"
}

Generic Page

Event Name	Description
`page_view`	All other pages.

Sample:

{
    "currency"       : "USD",
    "customer_email" : "johnsmith@example.com",
    "customer_id"    : "8237572",
    "login_status"   : "logged in",
    "page_name"      : "Other Page",
    "page_type"      : "content",
    "site_section"   : "Loyalty",
    "tealium_event"  : "page_view"
}

Event Tracking

Cart Add

Event Name	Description
`cart_add`	Add To Cart event.

Sample:

{
    "avg_room_rate"           : ["100.00"],
    "checkout_step"           : "3",
    "customer_type"           : "Web member",
    "days_to_trip_start"      : "20",
    "ecommerce_action"        : "detail",
    "num_adult_occupants"     : "3",
    "num_adult_passengers"    : "1",
    "num_child_occupants"     : "3",
    "num_child_passengers"    : "1",
    "num_of_nights"           : "4",
    "num_of_rooms"            : "2",
    "origin_flight_route"     : ["SAN-CUN"],
    "product_name"            : ["Seat","Room","Car"],
    "product_price"           : ["123.00","250.00","59.30"],
    "property_id"             : ["HI456767","BW123"],
    "property_name"           : ["Rest Eazy","Best Motels"],
    "property_postal_code"    : ["99999","11111"],
    "property_room_occupancy" : ["3","3"],
    "property_room_type"      : ["economy"],
    "property_state"          : ["CA","CA"],
    "proximity"               : ["20","30"],
    "quantity"                : ["2","2"],
    "returning_flight_route"  : ["CUN-SAN"],
    "tealium_event"           : "cart_add",
    "total_passengers"        : "3",
    "trip_end_date"           : "03/12/2017",
    "trip_start_date"         : "03/02/2017",
    "variant"                 : ["14F","15D","baggage","car"]
}

Cart Remove

Event Name	Description
`cart_remove`	Remove from Cart event.

Sample:

{
    "checkout_step"          : "3",
    "customer_type"          : "Web member",
    "days_to_trip_start"     : "20",
    "ecommerce_action"       : "detail",
    "origin_flight_route"    : ["SAN-CUN"],
    "product_name"           : ["Seat","Room","Car"],
    "product_price"          : ["123.00","250.00","59.30"],
    "quantity"               : ["2","2"],
    "returning_flight_route" : ["CUN-SAN"],
    "tealium_event"          : "cart_remove"
}

Event Name	Description
`user_login`	Upon successful user login.

Sample:

{
    "customer_email" : "johnsmith@example.com",
    "customer_id"    : "8237572",
    "login_status"   : "logged in",
    "tealium_event"  : "user_login"
}

User Logout

Event Name	Description
`user_logout`	Upon successful user logout.

Sample:

{
    "customer_email" : "johnsmith@example.com",
    "customer_id"    : "8237572",
    "login_status"   : "logged in",
    "tealium_event"  : "user_logout"
}

User Register

Event Name	Description
`user_register`	Upon successful user registrations.

Sample:

{
    "customer_email" : "johnsmith@example.com",
    "customer_id"    : "8237572",
    "tealium_event"  : "user_register"
}

User Update

Event Name	Description
`user_update`	Upon successful update of user account.

Sample:

{
    "customer_email" : "johnsmith@example.com",
    "customer_id"    : "8237572",
    "tealium_event"  : "user_update"
}

Event Name	Description
`email_signup`	Upon successful signup for email updates/newsletter.

Sample:

{
    "customer_email" : "johnsmith@example.com",
    "tealium_event"  : "email_signup"
}

Custom Click

Event Name	Description
`custom_click`	On click of certain page elements.

Sample:

{
    "link_action"   : "View Image",
    "link_category" : "Header",
    "link_name"     : "Login",
    "link_value"    : "10",
    "tealium_event" : "custom_click"
}

Product Click

Event Name	Description
`product_click`	Upon clicking a link that loads a product detail or product quick view.

Sample:

{
    "ecommerce_action" : "detail",
    "fare_class"       : "Class L",
    "tealium_event"    : "product_click"
}

Event Name	Description
`promo_click`	Upon clicking on a promotion.

Sample:

{
    "ecommerce_action"        : "detail",
    "promo_registration_page" : "",
    "promotion_name"          : "Promo One",
    "tealium_event"           : "promo_click"
}

Error Message

Event Name	Description
`error_message`	User views a message alerting of error.

Sample:

{
    "checkout_step"          : "3",
    "error_mesage"           : "Destination City doesn't match Departure on return",
    "flight_route"           : "SAN-CUN,CUN-SAN",
    "flight_type"            : "Round",
    "origin_flight_route"    : ["SAN-CUN"],
    "page_name"              : "Homepage",
    "returning_flight_route" : ["CUN-SAN"],
    "tealium_event"          : "error_message",
    "total_passengers"       : "3"
}

Video

Event Name	Description
`video`	User interacts with video on the site.

Sample:

{
    "tealium_event"      : "video",
    "video_action"       : "play",
    "video_content_type" : "hotel promo",
    "video_name"         : "Stay the Night",
    "video_segments"     : "50"
}

Data Layer Attributes

Page Tracking

Home Page

Flight Page

Lodging Page

Rental Page

Search Page

Booking Flow Page

Order Page

Manage Your Booking Page

Check In Page

Account Page

Landing Page

Generic Page

Event Tracking

Cart Add

Cart Remove

User Login

User Logout

User Register

User Update

Email Signup

Custom Click

Product Click

Promo Click

Error Message

Video