Data Layer

About the data layer

Learn the basics of the data layer for Tealium iQ Tag Management.

How the data layer works

This article explains how the data layer works for websites.

Best Practices

This article reviews our best practices for implementing and managing your data layer.

Variable types

This article describes how to use the various data layer variable types available in Tealium iQ Tag Management.

Manage variables

This article explains how to manage variables.

Data bundles

This guide describes data bundles and how to access and import them.

Data layer converter

Hosted data layer

Tealium cookies

This article provides an overview of the cookies used by Tealium iQ Tag Management and the various methods by which additional cookies can be created and modified.