United Internet Media (UIM) Retargeting Tag Setup Guide

This article describes how to set up the United Internet Media (UIM) Retargeting tag.

Tag tips

Use mappings to override or dynamically set tag configurations.
Use mappings to trigger events.
Supports the following E-Commerce extension parameters:
- Order ID (Overrides _corder)
- Order Items (Overrides _cprod)
- Order Total (Overrides _ctotal)
- Order Shipping (Overrides _cship)
- Order Currency (Overrides _ccurrency)
- Product ID (Overrides _cprod)
- Product Name (Overrides _cprodname)
- Product Price (Overrides _cprice)
- Product Currency (Overrides _ccurrency)
- Basket Total (Overrides _ctotal)
- Basket Items (Overrides _cprod)
- Basket Currency (Overrides _ccurrency)

Tag configuration

Navigate to the Tag Marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

Advertiser: Advertiser in JS URL. Required

Load rules

Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Standard

Variable	Type	Description
`advertiser`	String	Advertiser
`uuid_netid`	String	UUID netid
`privacy_law`	String	Privacy Law
`privacy_consent`	String	Privacy Consent

E-Commerce

Variable	Type	Description
`page_name`	String	Page Name
`category_id`	String	Category ID
`category_name`	String	Category Name
`product_id` (Overrides `_cprod`)	String	Product ID
`product_name` (Overrides `_cprodname`)	String	Product Name
`product_price` (Overrides `_cprice`)	String	Product Price
`product_currency` (Overrides `_ccurrency`)	String	Product Currency
`basket_total` (Overrides `_ctotal`)	String	Basket Total
`basket_items` (Overrides `_cprod`)	String	Basket Items
`basket_currency` (Overrides `_ccurrency`)	String	Basket Currency
`order_id` (Overrides `_corder`)	String	Order ID
`order_items` (Overrides `_cprod`)	String	Order Items
`order_total` (Overrides `_ctotal`)	String	Order Total
`order_shipping` (Overrides `_cship`)	String	Order Shipping
`order_currency` (Overrides `_ccurrency`)	String	Order Currency

Event Triggers

To map events, refer to Create an Event Mapping

Variable	Description
`general`	General
`category`	Category
`product`	Product
`basket`	Basket
`checkout`	Checkout

Event-specific Parameters

To map events, refer to Create an Event Mapping

Variable	Description
`general`	General
`category`	Category
`product`	Product
`basket`	Basket
`checkout`	Checkout

Uplift

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This page was last updated: April 6, 2023