The Trade Desk Universal Pixel Tag Setup Guide

Tag Configuration

First, go to the tag marketplace and add The Trade Desk Universal Pixel Tag to your profile (See Add a tag).

After adding the tag, configure the following settings:

1. Advertiser ID: Enter your Advertiser ID supplied by Trade Desk. This is present in your Universal Pixel Tag.
2. Pixel ID: Enter your Pixel ID supplied by Trade Desk. This is present in your Universal Pixel Tag.
3. Pixel Tag ID: Enter the alphanumeric string of the <div> ID to be appended to the page. Don’t include the ttdUniversalPixelTag string.
   For example, If your ID is ttdUniversalPixelTag18r0156a77010366s9bn92m452l80672, then the Pixel Tag ID becomes 18r0156a77010366s9bn92m452l80672.

Use data mappings if you prefer to configure the tag settings dynamically.

Load Rules

Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.

Recommended Load Rule: Load on all pages.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The destination variables for the The Trade Desk Universal Pixel Tag are built into its Data Mapping tab.

The available categories are:

Standard

Consent (GDPR)

The consent parameters follow the IAB specification for URL-based services.

Reference: IAB GDPR Consent Passing for URL-Based Services

The creator of the URL should ensure these parameters are added only once and are passed to services that are expecting them and can properly handle them.

Other personal data, such as IP addresses or tracking pixel cookies, may be passed as part of the request. The gdpr and gdpr_consent parameters should be used by the callee to determine whether an identifier cookie or other personal data can be set and/or used.