Taboola Pixel Tag Setup Guide

This article describes how to set up the Taboola Pixel tag.

Tag Tips

This tag uses event triggers and parameters to send data.
When you use multiple Taboola IDs, identical data is sent to each ID.
Use mappings to override or set parameter values and send custom data.
Check with Taboola Support before adding custom variables.

Tag Configuration

First, go to Tealium’s tag marketplace and add the Taboola Pixel tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

Taboola ID(s): This is a numeric value. Separate multiple IDs by commas.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Variable	Description
`client_name`	Taboola ID.
`orderid`	Order ID, overrides `_corder`.
`revenue`	Order total, overrides `_ctotal`.
`currency`	Currency, overrides `_ccurrency`.
`quantity`	Quantity.
`item-url`	Page URL, overrides `document.location.href`.

Events

Variable	Description
`page_view`	Pageview.
`view_content`	View Content.
`lead`	Lead.
`complete_registration`	Complete Registration.
`make_purchase`	Purchase.
`search`	Search.
`add_to_cart`	Add to Cart.
`add_to_wishlist`	Add to Wishlist.
`start_checkout`	Start Checkout.
`add_payment_info`	Add Payment Info.
`app_install`	App Install.
`custom`	Custom.

Event Parameters

To map events, refer to Create an Event Mapping

Variable	Description
`orderid`	Order ID.
`revenue`	Order total.
`currency`	Currency.
`quantity`	Quantity.
`custom`	Custom.

E-commerce Events

Variable	Description
`HOME_PAGE_VISIT`	Home Page Visit.
`CATEGORY_VIEW`	Category View.
`PRODUCT_VIEW`	Product View.
`ADD_TO_CART`	Add to Cart.
`REMOVE_FROM_CART`	Remove from Cart.
`CHECKOUT`	Checkout.
`PURCHASE`	Purchase.
`SEARCH`	Search.
`ADD_TO_WISH_LIST`	Add to Wishlist.
`REMOVE_FROM_WISH_LIST`	Remove from Wishlist.

E-commerce Event Parameters

To map events, refer to Create an Event Mapping

Event	Description
`productIds`	Product ID.
`category`	Category.
`categoryId`	Category ID.
`searchTerm`	Search term.
`orderId`	Order ID.
`value`	Value.
`currency`	Currency.
`cartDetails.productId`	Cart products.
`cartDetails.quantity`	Cart quantities.
`cartDetails.price`	Cart prices.

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This page was last updated: January 31, 2025