Taboola Pixel Tag Setup Guide
This article describes how to set up the Taboola Pixel tag.
Tag Tips
- This tag uses event triggers and parameters to send data.
- When you use multiple Taboola IDs, identical data is sent to each ID.
- Use mappings to override or set parameter values and send custom data.
- Check with Taboola Support before adding custom variables.
Tag Configuration
First, go to Tealium’s tag marketplace and add the Taboola Pixel tag (Learn more about how to add a tag).
After adding the tag, configure the following settings:
- Taboola ID(s): This is a numeric value. Separate multiple IDs by commas.
Data Mappings
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.
The available categories are:
Standard
Variable | Description |
---|---|
client_name |
Taboola ID. |
orderid |
Order ID, overrides _corder . |
revenue |
Order total, overrides _ctotal . |
currency |
Currency, overrides _ccurrency . |
quantity |
Quantity. |
item-url |
Page URL, overrides document.location.href . |
Events
Variable | Description |
---|---|
page_view |
Pageview. |
view_content |
View Content. |
lead |
Lead. |
complete_registration |
Complete Registration. |
make_purchase |
Purchase. |
search |
Search. |
add_to_cart |
Add to Cart. |
add_to_wishlist |
Add to Wishlist. |
start_checkout |
Start Checkout. |
add_payment_info |
Add Payment Info. |
app_install |
App Install. |
custom |
Custom. |
Event Parameters
To map events, refer to Create an Event Mapping
Variable | Description |
---|---|
orderid |
Order ID. |
revenue |
Order total. |
currency |
Currency. |
quantity |
Quantity. |
custom |
Custom. |
E-commerce Events
Variable | Description |
---|---|
HOME_PAGE_VISIT |
Home Page Visit. |
CATEGORY_VIEW |
Category View. |
PRODUCT_VIEW |
Product View. |
ADD_TO_CART |
Add to Cart. |
REMOVE_FROM_CART |
Remove from Cart. |
CHECKOUT |
Checkout. |
PURCHASE |
Purchase. |
SEARCH |
Search. |
ADD_TO_WISH_LIST |
Add to Wishlist. |
REMOVE_FROM_WISH_LIST |
Remove from Wishlist. |
E-commerce Event Parameters
To map events, refer to Create an Event Mapping
Event | Description |
---|---|
productIds |
Product ID. |
category |
Category. |
categoryId |
Category ID. |
searchTerm |
Search term. |
orderId |
Order ID. |
value |
Value. |
currency |
Currency. |
cartDetails.productId |
Cart products. |
cartDetails.quantity |
Cart quantities. |
cartDetails.price |
Cart prices. |
This page was last updated: January 31, 2025