Salesforce Marketing Cloud (ExactTarget) tag setup guide

Salesforce Marketing Cloud (formerly ExactTarget) is the platform for 1:1 customer journeys, connecting companies with customers in whole new ways.

Tag tips

• Supports these E-Commerce extension parameters:
  • Order ID
  • List of Product IDs
  • List of Prices
• Add this tag to your landing pages and your conversion page.
• Automatically stores visitor information in a cookie and sends it on the confirmation page.
• Use mapping to dynamically override the standard config values or the E-Commerce extension values.

Tag configuration

Navigate to the Tag Marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

• Account: ExactTarget member ID. Should match mid = param in landing page query string.
• Conversion Page ID: A unique number used to differentiate multiple conversion pages.
• Conversion Page Alias: The name to be displayed in ExactTarget for this conversion page.
• Conversion Page Order: A number that represents the order in which the conversion pages will be displayed in ExactTarget.
• Use S4: Default is No. Set to Yes to use the pixel location click.s4.exacttarget.com instead of click.exacttarget.com.

Load rules

Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Standard

E-Commerce