Sailthru Personalization Engine Tag Setup Guide | Client-Side Tags

Tag Tips

Use mapping to:
- Dynamically override standard configuration values
- Set optional Personalization Engine configuration parameters. (Learn More)
- Dynamically add Sailthru meta tags to your site
- Configure event triggers (including custom events)
- Send required and optional event parameters
Supports these E-Commerce extension parameters:
- Order ID
- Customer ID
- List of Product IDs
- List of Product Names
- List of Product Quantities
- List of Product Prices
For a list of required and optional event parameters, see Sailthru’s JavaScript API Library documentation here: Sailthru JavaScript API Library

Tag Configuration

First, go to Tealium’s tag marketplace and add the Sailthru Personalization Engine tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

Customer ID
- Your Sailthru Customer ID.
Pageview Tracking
- Manual page view tracking requires a mapping to Pageview URL (pageview.url) for the page being tracked.
- Use data mapping to set additional optional parameters.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Variable	Description
`init.customerId`	Sailthru Customer ID
`pageviewTracking`	Pageview Tracking Options are automatic or manual.
`init.isCustom`	Options are `true` or `false`.
`init.useStoredTags`	Options are `true` or `false`.
`init.excludeContent`	Options are `true` or `false`.
`pageview.url`	Pageview URL
`pageview.tags`	Pageview Tags
`pageview.onSuccess`	Callback Function Name Pageview onSuccess
`pageview.onError`	Callback Function Name Pageview onError
`meta.custom`	Custom Meta Tag

E-Commerce

Variable	Description
`order_id`	Order ID Overrides `_corder`.
`customer_id`	Customer ID Overrides `_ccustid`.
`product_id`	Array List of Product IDs Overrides `_cprod`.
`product_name`	Array List of Product Names Overrides `_cprodname`.
`product_quantity`	Array List of Product Quantities Overrides `_cquan`.
`product_unit_price`	Array List of Product Prices Overrides `_cprice`.

Event Trigger

Variable	Description
`userSignUp`	User Sign Up
`userSignUpConfirmedOptIn`	User Sign Up Opt In Confirmed
`addToCart`	Add to Cart
`purchase`	Purchase
`customEvent`	Custom Event

Event Data: userSignUp

Variable	Description
`userSignUp.email`	String User Email Overrides E-Commerce Customer ID
`userSignUp.id`	String User ID
`userSignUp.key`	String User ID Type
`userSignUp.lists`	Object Lists
`userSignUp.vars`	Object Vars
`userSignUp.source`	String Acquisition Source
`userSignUp.onSuccess`	String On Success Callback Function Name
`userSignUp.onError`	String On Error Callback Function Name

Event Data: userSignUpConfirmedOptIn

Variable	Description
`userSignUpConfirmedOptIn.email`	String User Email Overrides E-Commerce Customer ID.
`userSignUpConfirmedOptIn.id`	String User ID
`userSignUpConfirmedOptIn.key`	String User ID Type
`userSignUpConfirmedOptIn.template_name`	String Opt-In Template Name
`userSignUpConfirmedOptIn.template_vars`	Object Opt-In Template Vars
`userSignUpConfirmedOptIn.vars`	Object Vars
`userSignUpConfirmedOptIn.source`	String Acquisition Source
`userSignUpConfirmedOptIn.onSuccess`	String On Success Callback Function Name
`userSignUpConfirmedOptIn.onError`	String On Error Callback Function Name

Event Data: addToCart

Variable	Description
`addToCart.email`	String User Email Overrides E-Commerce Customer ID
`addToCart.reminder_time`	String Reminder Time
`addToCart.reminder_template`	String Reminder Template
`product_url`	Array List of Product URLs
`product_images`	Array of Objects List of Product Images
`product_vars`	Array of Objects List of Product Vars
`addToCart.vars`	Object Vars
`addToCart.onSuccess`	String On Success Callback Function Name
`addToCart.onError`	String On Error Callback Function Name

Event Data: purchase

Variable	Description
`purchase.email`	String User Email Overrides E-Commerce Customer ID.
`product_url`	Array List of Product URLs
`product_images`	Array of Objects List of Product Images
`product_vars`	Array of Objects List of Product Vars
`purchase.vars`	Object Vars
`purchase.onSuccess`	String On Success Callback Function Name
`purchase.onError`	String On Error Callback Function Name

Event Data: customEvent

Variable	Description
`customEvent.name`	String Event Name
`customEvent.email`	String User Email Overrides E-Commerce Customer ID.
`customEvent.id`	String User ID
`customEvent.key`	String User ID Type
`customEvent.vars`	Object Vars
`customEvent.onSuccess`	String On Success Callback Function Name
`customEvent.onError`	String On Error Callback Function Name