Rocket Fuel Tag Setup Guide | Client-Side Tags

Prerequisites

Rocket Fuel Account ID
Parameterized Pixel ID
Conversion Pixel ID

Add the Tag

This Tag is available in Tealium iQ’s Tag marketplace, which is home to a large selection of vendor Tags. To learn more, see Tag Marketplace

Configure the Tag Settings

Title: Enter a descriptive title to identify the Tag instance.
Account ID (rb): Enter the numeric identifier of your Rocket Fuel account.
Parameterized Action ID (ca): Enter the numeric identifier of the Parameterized Pixel that Rocket Fuel has provided you.
Conversion Action ID (ca): Enter the numeric identifier of the Conversion Pixel that Rocket Fuel has provided you.

You have the option to send the Account ID and Action IDs via the Mapping Toolbox of this Tag.

Apply Load Rules

Load Rules determine when and where to load an instance of this Tag on your site. The Load on All Pages rule is the default load rule. To load this Tag on a specific page, create a new load rule with the relevant conditions.

Best Practice: Load this Tag on all pages of your site.

Set up Data Mappings

Mapping is the simple process of sending data from a data source, in your Data Layer, to the matching destination variable of the vendor Tag. The destination variables for this Tag are available in the Mapping toolbox.

For instructions on how to map to a Tag’s destination, see Mapping Data Sources article.

Before You Begin, we recommend setting up the E-Commerce Extension for this Tag. The Extension, if configured, automatically sends the necessary product and order details to the appropriate Tag destinations. You also have the option to override the Extension by mappings those destinations in the Mapping toolbox (see table below).

Destination Name	Destination Variable	Description	E-Commerce Extension Mapping (Recommended)
Account ID	`rb`	Numeric identifier of your Rocket Fuel account	N/A
Action ID	`ca`	Is the Conversion pixel ID when an order id value is set in the data layer Is the Parameterized pixel ID when an `order id` value is NOT set in the data layer	N/A
Type of Action/Page (REQUIRED)	`t`	Page types like search, category, cart, et cetera.	N/A
Transaction ID	`transid`	Unique identifier of the transaction	`_corder` maps to this destination
Revenue	`revenue`	Total order amount including shipping	`_ctotal" maps to this destination
List of Product IDs (ARRAY)	`pid`	Unique identifier of each product in the product array	`_cprod` array maps to this destination
List of Categories (ARRAY)	`cat`	Category of each product in the product array	`_ccat` array maps to this destination
List of Product Quantities (ARRAY)	`pq`	Quantity of each product in the product array	`_cquan` array maps to this destination
List of Product Prices (ARRAY)	`price`	Unit price of each product in the product array	`_cprice` array maps to this destination
Customer ID	`custid`	Customer’s unique identifier	N/A
Type of Customer	`custtype`	Additional attribute identifying the customer	N/A
Start Date of Conversion	`startdate`	Date on which the conversion action was initiated	N/A
End Date of Conversion	`enddate`	Date on which the conversion action ended	N/A
Product Make	`make`	Product manufacturer	N/A
Product Model	`model`	Product model	N/A
List of Product Name (ARRAY)	`pname`	Name of each product in the product array	N/A
List of Brands (ARRAY)	`brand`	Brand name/title of each product in the product array	N/A
Product Type	`ptype`	Product classification	N/A
Property Name	`propname`	Name of the property associated with the product	N/A
Year	`year`	Year in which the order was submitted	N/A
Zip	`zip`	Customer’s zipcode information	N/A
Sign-in Status	`status`	Customer’s login status	N/A
Product Group	`pgroup`	Group which the product belongs to	N/A
Email Address - Hashed	`emailh`	Hash of the customer’s email address	N/A
Mobile Application ID	`appid`	Mobile app’s unique identifier	N/A
Type of the app activity	`etype`	Type of event in the app	N/A

Mapping to Pagetype “t”

Rocket Fuel has predefined the values to be sent for certain page types, as listed in the table below. You will set those values in a data source before mapping it to the t destination.

Page Type	Value
Product View	`view`
Cart/Checkout	`cv`
Home	`home`
Search Results	`srp`
Category	`cat`

“Order Confirmation” and “Other” page types do NOT have predefined values.

Here’s how to set the data source:

Add a new Set Data Value Extension in your profile and scope it to this Tag.
From the Set drop-down list, select (or add) a Data Source whose value you wish to send.
Keep the To dropdown set to Text. Enter the predefined value you wish to send.
Click Add Condition and define the evaluating conditions that determine when to set the Data Source.
Repeat for every page type that you wish to send. Then proceed to map the data source in the Mapping Toolbox.