Podsights Pixel Tag Setup Guide | Client-Side Tags

This article describes how to set up the Podsights Pixel tag.

Podsights provides transparent impression reporting in real-time across hosting providers so advertisers can understand how their campaigns are pacing and the number of households they are reaching. Podsights connects podcast downloads to on-site activity, giving advertisers and publishers unprecedented insights into the effectiveness of their podcast advertising campaigns.

Tag tips

Use mappings to override Standard parameters.
Supported E-Commerce extension parameters.

Tag configuration

Navigate to the Tag Marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

Podsights Pixel ID: Podsights Pixel ID that is unique to each client

Load rules

Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Standard

Variable	Description
Podsights Pixel ID `podsights_id`	String
Value `value`	[Number]
Discount code `discount_code`	String
Category `category`	String
Type `type`	String
Hashed internal ID `id`	String

E-Commerce

Variable	Description
Order ID `order_id` (Overrides `_corder`)	String
Order Sub Total `order_subtotal` (Overrides `_csubtotal`)	String
Order Currency `currency` (Overrides `_ccurrency`)	String
Discount Code `order_coupon_code` (Overrides `_cpromo`)	String
Order Total `order_total` (Overrides `_ctotal`)	String
Is New Customer `is_new_customer`	Boolean
Product Unit Price `product_unit_price`	[Array of numbers]
Product Quantity `quantity`	[Array of numbers]
Product ID `product_id`	Array
Product Name `product_name`	Array
Product Type `product_type`	Array
Product Vendor `product_vendor`	Array
Variant ID `variant_id`	Array
Variant Name `variant_name`	Array

Events

To map events, refer to Create an Event Mapping

Variable	Description
Alias	`alias`
Lead	`lead`
Product	`product`
Add to cart	`addtocart`
Check out	`checkout`
Purchase	`purchase`

Event-specific Parameters

To map events, refer to Create an Event Mapping

Variable	Description
Podsights Pixel ID (`podsights_id`)	`podsights_id`
Value (`value`)	`value`
Discount code (`discount_code`)	`discount_code`
Category (`category`)	`category`
Type (`type`)	`type`
Hashed internal ID (`id`)	`id`
Order ID (`order_id`)	`order_id`
Order Sub Total (`order_subtotal`)	`order_subtotal`
Order Currency (`currency`)	`currency`
Discount Code (`order_coupon_code`)	`order_coupon_code`
Order Total (`order_total`)	`order_total`
Is New Customer (`is_new_customer`)	`is_new_customer`
Product Unit Price (`product_unit_price`)	`product_unit_price`
Product Quantity (`quantity`)	`quantity`
Product ID (`product_id`)	`product_id`
Product Name (`product_name`)	`product_name`
Product Type (`product_type`)	`product_type`
Product Vendor (`product_vendor`)	`product_vendor`
Variant ID (`variant_id`)	`variant_id`
Variant Name (`variant_name`)	`variant_name`
Alias	`alias`
Lead	`lead`
Product	`product`
Add to cart	`addtocart`
Check out	`checkout`
Purchase	`purchase`