Oracle CX Tag Setup Guide

This article describes how to set up the Oracle CX Tag tag in your Tealium iQ Tag Management account.

Tag Tips

Supports these E-Commerce extension parameters:
- Order ID (_corder)
- List of Product IDs (_cprod)
- List of Product SKUs (_csku)
- List of Product Quantities (_cquan)
- Order Total (_ctotal)
- Sub Total (_csubtotal)
- Shipping Amount (_cship)
- Tax Amount (_ctax)
- Currency (_ccurrency)
- Promo Code (_cpromo)
- List of Names (_cprodname)
- List of Brands (_cbrand)
- List of Categories (_ccat)
- List of Categories 2 (_ccat2)
- List of Prices (_cprice)
- List of Discounts (_cpdisc)

Tag Configuration

First, go to the tag marketplace and add the Oracle CX Tag tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

Account ID
- Your Oracle Infinity Account ID.
Tag ID
- Your Oracle Infinity Tag ID.
Context
- Optional
- The context for your Oracle Infinity Tag.
- Example: analytics:dev

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Standard

Variable	Description
`account_guid`	Account ID
`tag_id`	Tag ID
`context`	Context

Click Tracking Configuration

Variable	Description
`successCallback`	Success Callback Function
`failCallback`	Fail Callback Function
`mutation`	Mutation Function
`wt.dl`	Event ID

Commerce

Variable	Description
`wt.tx_i`	Invoice Number
`wt.tx_id`	Invoice Date
`wt.tx_it`	Invoice Time
`wt.mc_id`	Campaign ID
`wt.mc_ev`	Campaign Event
`wt.conv`	Conversion Nam
`wt.pn_sku`	Product SKU
`wt.pn_id`	Product Identifier
`wt.pn_fa`	Product Family
`wt.pn_gr`	Product Group
`wt.pn_sc`	Product Subgroup
`wt.pn_ma`	Product Manufacturer
`wt.pn_su`	Product Supplier
`wt.product_coupon`	Coupon Code
`wt.product_name`	Product Names
`wt.pn_gr`	Product Group
`wt.pn_sc`	Product Sub Group
`wt.product_price`	Product Price
`wt.product_discount`	Product Unit Discount
`wt.cart_total`	Cart Total
`wt.cart_subtotal`	Cart Subtotal
`wt.cart_shipping`	Cart Shipping
`wt.cart_tax`	Cart Tax
`wt.currency`	Currency
`wt.si_cs`	Conversion Step
`wt.si_n`	Scenario Name
`wt.si_p`	Scenario Step Name
`wt.si_x`	Scenario Step Number
`wt.tx_cartid`	Cart ID Overrides `_corder`.
`wt.tx_s`	Transaction Subtotal
`wt.tx_u`	Units
`wt.tx_e`	Transaction Event Type

Transaction Event Type

Variable	Description
`a`	Cart Addition
`p`	Purchase
`r`	Cart Removal
`v`	Product View
Custom	Custom

Content

Variable	Description
`wt.cg_n`	Content Group Name
`wt.cg_s`	Content Subgroup Name
`wt.ti`	Page Title
`page-uri`	Page URI
`wt.es`	Page URL
`domain`	Domain
`wt.oss`	On-site Search Phrase
`wt.oss_r`	On-site Search Success

Mobile Web and App

Variable	Description
`wt.a_ac`	App Ad Click
`wt.a_ai`	App Ad Impression
`wt.a_an`	App Ad Name
`wt.a_pub`	App Publisher
`wt.ct`	Connection Type
`wt.g_co`	Country of Origin
`wt.dm`	Device Model
`wt.ets`	Event Timestamp
`wt.gc`	Geolocation Coordinates
`wt.sys`	Mobile App Event Type
`wt.a_nm`	Mobile App Name
`wt.av`	Mobile App Version
`wt.a_dc`	Mobile Carrier
`wt.sdk_v`	Mobile SDK Build

Traffic Sources

Variable	Description
`referrer`	Referrer
`referrer-domain`	Referring Domain
`referrer-path`	Referring URI

Orbee

Optimizely Synchronous Implementation

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This page was last updated: August 9, 2021