LivePerson LiveEngage 2.0 Tag Setup Guide

Deliver a personalized user experience throughout your customer’s life cycle by proactively engaging visitors with real time solutions for chat, voice and content, plus a full range of open APIs.

Tag Tips

Use mapping to override the standard configurations values dynamically.

Current Library Version: 1.10
Uses the following E-Commerce variables
- _corder
- _ctotal
- _ccustid
- _cprodname
- _ccat
- _csku
- _cquan
- _cprice
Market Source - Channel
- 0-Direct
- 1-Search
- 2-Social
- 3-Email
- 4-Referral
- 5-Paid Search
- 6-Display
Service - Status
- 0-Complete
- 1-In Progress
- 2-Approved
- 3-Cancelled
- 4-Not Approved
- 5-Reviewed
- 6-Missing Details
- 7-Closed
- 8-Removed
- 9-Assigned

Tag Configuration

Navigate to the Tag Marketplace to add a new tag. For more information, see About tags.

After adding the tag, configure the following settings:

Site ID: The site value (for example, 23954343)
Section: Comma-separated list of section values
Allow Mappings:
- True - Allow Site ID to be mapped, library loaded on send
- False - Library is loaded on tag load
Merge E-Commerce:
- True - Use E-Comm extension for basis of all mappings
- False - Does not use the E-Comm Extension as the data base

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Standard

Variable	Description
Site ID	(`site`)
Event Type	(`type`)
Section (`section`)	[Array/CSV]
Taglets	(`taglets`)
Page URL	(`page_url`) (Overrides `dom.url`)

Events

To map events, refer to Create an Event Mapping

Variable	Description
Cart (`cart`)	`cart`
Purchase (`purchase`)	`purchase`
Product View (`prodView`)	`prodView`
Customer Info (`ctmrinfo`)	`ctmrinfo`
Marketing Source (`mrktinfo`)	`mrktinfo`
Personal (`personal`)	`personal`
Lead (`lead`)	`lead`
Service (`service`)	`service`
Search (`searchInfo`)	`searchInfo`
Error (`error`)	`error`

E-Commerce

Variable	Description
Order ID	(`order_id`) (Overrides `_corder`)
Order Total	(`order_total`) (Overrides `_ctotal`)
List of Names (`product_name`) (Overrides `_cprodname`)	[Array]
List of SKUs (`product_sku`) (Overrides `_csku`)	[Array]
List of Categories (`product_category`) (Overrides `_ccat`)	[Array]
List of Quantities (`product_quantity`) (Overrides `_cquan`)	[Array]
List of Prices (`product_unit_price`) (Overrides `_cprice`)	[Array]

Cart E-Commerce

Variable	Description
Order Total	(`cart.order_total`) (Overrides `_ctotal`)
List of Names (`cart.product_name`) (Overrides `_cprodname`)	[Array]
List of SKUs (`cart.product_sku`) (Overrides `_csku`)	[Array]
List of Categories (`cart.product_category`) (Overrides `_ccat`)	[Array]
List of Quantities (`cart.product_quantity`) (Overrides `_cquan`)	[Array]
List of Prices (`cart.product_unit_price`) (Overrides `_cprice`)	[Array]

Purchase E-Commerce

Variable	Description
Order ID	(`purchase.order_id`) (Overrides `_corder`)
Order Total	(`purchase.order_total`) (Overrides `_ctotal`)
List of Names (`purchase.product_name`) (Overrides `_cprodname`)	[Array]
List of SKUs (`purchase.product_sku`) (Overrides `_csku`)	[Array]
List of Categories (`purchase.product_category`) (Overrides `_ccat`)	[Array]
List of Quantities (`purchase.product_quantity`) (Overrides `_cquan`)	[Array]
List of Prices (`purchase.product_unit_price`) (Overrides `_cprice`)	[Array]

Prod View E-Commerce

Variable	Description
List of Names (`prodView.product_name`) (Overrides `_cprodname`)	[Array]
List of SKUs (`prodView.product_sku`) (Overrides `_csku`)	[Array]
List of Categories (`prodView.product_category`) (Overrides `_ccat`)	[Array]
List of Prices (`prodView.product_unit_price`) (Overrides `_cprice`)	[Array]

Customer Info

Variable	Description
Customer ID	(`customer_id`) (Overrides `_ccustid`)
Customer Lifecycle Status	(`vi.cstatus`)
Customer Type	(`vi.ctype`)
Financial Balance (`vi.balance`)	[Float]
Social ID	(`vi.socialId`)
Unique Device Or Phone Identifier	(`vi.imei`)
Username	(`vi.userName`)
Company Size (`vi.companySize`)	[Integer]
Company Name	(`vi.accountName`)
Role/Title	(`vi.role`)
Last Payment Date - Day (`vi.lpd_day`)	[Integer]
Last Payment Date - Month (`vi.lpd_month`)	[Integer]
Last Payment Date - Year (`vi.lpd_year`)	[Integer]
Registration Date - Day (`vi.rd_day`)	[Integer]
Registration Date - Month (`vi.rd_month`)	[Integer]
Registration Date - Year (`vi.rd_year`)	[Integer]

Marketing Source

Variable	Description
Channel	(`ms.channel`)
Affiliate	(`ms.affiliate`)
Campaign ID	(`ms.campaignId`)

Personal Info

Variable	Description
First Name	(`per.firstname`)
last Name	(`per.lastname`)
Age	(`per.age`)
Year of Birth	(`per.year`)
Month of Birth	(`per.month`)
Day of Birth	(`per.day`)
Email Address	(`per.email`)
Phone Number	(`per.phone`)
Gender	(`per.gender`)
Company	(`per.company`)
Language	(`per.language`)

Lead

Variable	Description
Topic	(`lead.topic`)
Value	(`lead.value`)
Lead ID	(`lead.id`)

Service

Variable	Description
Topic	(`serv.topic`)
Status	(`serv.status`)
Category	(`serv.category`)
Service ID	(`serv.id`)

Search

Variable	Description
Search Keywords	(`search.keywords`)

Error

Variable	Description
Message	(`err.msg`)
Code	(`err.code`)