LinkedIn Insight Tag Setup Guide

Tag Tips

• Override standard configurations via mapping.
• For multiple Partner IDs, enter a comma-separated list in the Partner ID field.

Tag Configuration

Navigate to the Tag Marketplace to add a new tag. For more information, see About tags.

After adding the tag, configure the following settings:

• Partner ID: The partner ID for the LinkedIn account.
• Generate Event ID: Automatically generate an event ID for every LinkedIn tracking event. The default value is true.

Conversions API for Web

To support the LinkedIn Conversions API for Web, the tag generates a unique event ID for each event tracked and sends it to Tealium EventStream for use in the LinkedIn Conversions connector. The event ID may be mapped in the connector to synchronize the web-based on server-based integrations. This feature requires an active Tealium Collect tag.

The tag emits new event attributes using the following naming convention:

linkedin_event_id_{CONVERSION_EVENT}_{TAG_UID}

For example: window.lintrk('track', { conversion_id: 11563522 });

See the LinkedIn Conversions Connector Setup Guide.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Standard