Kochava Tag Setup Guide

Kochava enables people-based marketers to establish and enrich user identities, segment and activate audiences, and measure and optimize their campaigns across all connected devices.

Tag Tips

• Use mappings to:

  • Override standard configuration values and set custom parameters.
  • Trigger standard and custom events.

• Autopage — Set to true in order to send a page event automatically on every page load. Set to false to send a page load only on manual calls to the page function.

• Cache — Set to true to allow browsers to cache the SDK code. Set to false to force the SDK code to be loaded with every page load.

• Verbose — Set to true for Verbose logging to the console. Set to false to suppress all logging.

• Cookie Collection — Set to true to drop Cookie on the website to track a device across sub-domains. Set to false to not drop the Cookie and rely only on local storage for tracking.

Tag Configuration

First, go to the tag marketplace and add the Kochava tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

• Kochava App GUID
• Autopage
• Cache
• Verbose
• Cookie Collection

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Configuration Parameters

Events

All Parameters

Event Parameters