FullContact Customer Recognition Tag Setup Guide
This article describes how to set up the FullContact Customer Recognition tag.
FullContact is a privacy-safe Identity Resolution company building trust between people and brands. Delivering the capabilities needed to create tailored customer experiences by unifying data and applying insights in the moments that matter.
Tag tips
- Use mapping to override the standard config values dynamically.
Tag configuration
Navigate to the Tag Marketplace to add a new tag. For more information, see About tags.
When adding the tag, configure the following settings:
- FullContact Key: The FullContact Tag Recognition key.
Load rules
Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.
Data mappings
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.
The available categories are:
Standard
| Variable | Type | Description |
|---|---|---|
fullContactKey |
String | FullContact Key |
base_url |
String | Base URL |
forceCallback |
Boolean | Force Callback |
fc_cb |
Function | FullContact Callback |
This page was last updated: April 19, 2023