Connexity Pixel Setup Guide

Connexity is a performance marketing technology company whose core purpose is to help online retailers find new customers and drive sales at a cost that meets ROAS objectives.

Tag tips

• Use mappings to:
  • Dynamically override configuration data
  • Dynamically override the E-Commerce extension values
  • Send additional data values
  • Provide event-specific parameters
  • Specify an event trigger
• Supports the following E-Commerce extension values:
  • Order ID
  • Order Sub Total
  • Product Quantities
  • Currency

Tag configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

• Merchant ID: Your Connexity provided Merchant ID

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Standard

E-Commerce

Event Triggers

Event-specific Parameters