CIM gemiusPrism Tag Setup Guide

Tag tips

• lan
  • language of the page must be in all capitals.
  • Pre-defined values are NL/FR/EN/GE/LU//OTHER
• key
  • free keyword to describe the content of the site
• subs
  • subsection of the web site, not official CIM section
• free
  • free field
  • Example: Use to to add content type
• Each parameter name and parameter value can be together up to 50 characters long, including the equal sign (=).
• The total number of characters in parameter names and their values may be up to 200.
• The vertical bar (|) and the equal sign (=) symbols are not allowed in parameters.
• The slash (/) character can be used as a separator between levels of the structure and therefore cannot be used in the name of one node of the tree
• Letters with accent marks (á, ą, â, ă, ä, etc.) are not allowed and must be changed to Latin letters
• The following characters are not allowed in the values of parameters ’lan’ and ‘key’
  • { } ()" ’ ~ ` ! @ # $ % ^ & * ? ; , : / | =

Tag configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

• Identifier
  • Supplied by CIM gemiusPrism
• Language
  • The language of the page.
  • Example: NL.
  • You can dynamically override this value via mapping.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Standard