Branch Mobile Remote Command Tag Setup Guide
This article describes how to set up the Branch Mobile Remote Command tag in your Tealium iQ Tag Management account.
Branch provides the leading mobile linking platform, with solutions that unify user experience and measurement across different devices, platforms, and channels.
Tag Tips
-
Use mappings to:
- Override standard configuration values and set custom parameters
- Trigger standard and custom events
-
Supports the following E-Commerce extension values:
- Currency (
_ccurrency) - Customer ID (
_ccustid) - Promo Code (
_cpromo) - List of Brands (
_cbrand) - List of Categories (
_ccat) - List of SKUs (
_csku) - List of Names (
_cprodname) - List of Categories 2 (
_ccat2) - List of Prices (
_cprice) - List of Quantities (
_cquan) - Tax Amount (
_ctax)
- Currency (
-
This is a Mobile Remote Command companion tag for the native mobile app SDK.
Tag Configuration
First, go to the tag marketplace and add the Branch Mobile Remote Command tag (Learn more about how to add a tag).
After adding the tag, configure the following settings:
- Branch Key:
Data Mappings
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.
The available categories are:
Link
| Variable | Description |
|---|---|
Channel (link.channel) |
[String] |
Feature (link.feature) |
[String] |
Campaign (link.campaign) |
[String] |
Stage (link.stage) |
[String] |
Duration (link.duration) |
[String] |
Control parameters (link.control_parameters) |
[String] |
Settings
| Variable | Description |
|---|---|
Branch Key (dev_key) |
[String] |
Enable Logging (settings.enable_logging) |
[Boolean] |
Collect Device Id (settings.collect_device_id) |
[Boolean] |
Event
| Variable | Description |
|---|---|
Tealium Event (event.description) |
[String] |
Customer Id (event.user_id) (Overrides _ccustid) |
[String] |
Product Quantity (event.quantity) (Overrides _cquan) |
[String] |
Currency Type (event.currency) (Overrides _ccurrency) |
[String] |
Order Tax (event.tax) (Overrides _ctax) |
[Number] |
Revenue (event.revenue) |
[Number] |
Search Query (event.search_query) |
[String] |
Buo
| Variable | Description |
|---|---|
Title (buo.title) |
[String] |
Description (buo.description) |
[String] |
Item Id (buo.canonical_identifier) |
[String] |
Item Url (buo.canonical_url) |
[String] |
Image Url (buo.image_url) |
[String] |
Content Metadata (buo.content_metadata) |
[String] |
Metadata
| Variable | Description |
|---|---|
Latitude (metadata.latitude) |
[Number] |
Longitude (metadata.longitude) |
[Number] |
Currency Code (metadata.currency_type) (Overrides _ccurrency) |
[String] |
Coupon (metadata.coupon) (Overrides _cpromo) |
[String] |
Product Brand (metadata.product_brand) (Overrides _cbrand) |
[String] |
Product Category (metadata.product_category) (Overrides _ccat) |
[String] |
Product Id (metadata.sku) (Overrides _csku) |
[String] |
Product Name (metadata.product_name) (Overrides _cprodname) |
[String] |
Product Variant (metadata.product_variant) (Overrides _cprice) |
[String] |
Product Unit Price (metadata.price) (Overrides _ccustid) |
[Number] |
Events
| Variable | Description |
|---|---|
Initialize (initialize) |
initialize |
Set User Id (setuserid) |
setuserid |
Logout (logout) |
logout |
Create Deep Link (createdeeplink) |
createdeeplink |
Achieve Level (achievelevel) |
achievelevel |
Add Payment Info (addpaymentinfo) |
addpaymentinfo |
Add to Cart (addtocart) |
addtocart |
Add to Wish List (addtowishlist) |
addtowishlist |
Tutorial Complete (completetutorial) |
completetutorial |
Ad Click (clickad) |
clickad |
Complete Registration (completeregistration) |
completeregistration |
Complete Stream (completestream) |
completestream |
Initiate Purchase (initiatepurchase) |
initiatepurchase |
Initiate Stream (initiatestream) |
initiatestream |
Invite (invite) |
invite |
Login (login) |
login |
Purchase (purchase) |
purchase |
Rate (rate) |
rate |
Reserve (reserve) |
reserve |
Search (search) |
search |
Share (share) |
share |
Spend Credits (spendcredits) |
spendcredits |
Start Trial (starttrial) |
starttrial |
Subscribe (subscribe) |
subscribe |
Unlock Achievement (unlockachievement) |
unlockachievement |
View Ad (viewad) |
viewad |
View Cart (viewcart) |
viewcart |
View Item (viewitem) |
viewitem |
View Items (viewitems) |
viewitems |
| Custom | custom |
Event Parameters
| Variable | Description |
|---|---|
Initialize (initialize) |
initialize |
Set User Id (setuserid) |
setuserid |
Logout (logout) |
logout |
Create Deep Link (createdeeplink) |
createdeeplink |
Achieve Level (achievelevel) |
achievelevel |
Add Payment Info (addpaymentinfo) |
addpaymentinfo |
Add to Cart (addtocart) |
addtocart |
Add to Wish List (addtowishlist) |
addtowishlist |
Tutorial Complete (completetutorial) |
completetutorial |
Ad Click (clickad) |
clickad |
Complete Registration (completeregistration) |
completeregistration |
Complete Stream (completestream) |
completestream |
Initiate Purchase (initiatepurchase) |
initiatepurchase |
Initiate Stream (initiatestream) |
initiatestream |
Invite (invite) |
invite |
Login (login) |
login |
Purchase (purchase) |
purchase |
Rate (rate) |
rate |
Reserve (reserve) |
reserve |
Search (search) |
search |
Share (share) |
share |
Spend Credits (spendcredits) |
spendcredits |
Start Trial (starttrial) |
starttrial |
Subscribe (subscribe) |
subscribe |
Unlock Achievement (unlockachievement) |
unlockachievement |
View Ad (viewad) |
viewad |
View Cart (viewcart) |
viewcart |
View Item (viewitem) |
viewitem |
View Items (viewitems) |
viewitems |
| Custom | custom |
This page was last updated: November 1, 2021