BlueKai Tag Setup Guide
This article describes how to set up the BlueKai tag in your Tealium iQ Tag Management account.
Tag Tips
Use mapping to override the standard configuration values or to pass additional parameters.
Tag Configuration
Go to the Tag Marketplace and add the BlueKai tag. For more information, see [Manage Tags(/iq-tag-management/tags/manage/#add-a-tag).
After adding the tag, configure the following variables:
- Site ID: Unique number that identifies a pixel as belonging to a certain DMP Partner.
- Limit: Maximum number of media partner segment pixels that will be fired by BlueKai.
Data Mappings
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.
The following variables are available for the BlueKai tag:
Standard
| Variable | Description |
|---|---|
| Site ID | (siteid) |
| Limit | (limit) |
Allow Multiple Calls (allow_multiple_calls) |
[boolean] |
| show | |
| tod | |
| lv | |
| ss | |
| top | |
| sub1 | |
| sub2 | |
| sub3 | |
| ref | |
| srch |
This page was last updated: September 24, 2020