AppsFlyer Web SDK Tag Setup Guide
This article describes how to set up the AppsFlyer Web SDK tag in your Tealium iQ Tag Management account.
The Web-S2S API for People-Based Attribution complements the Web SDK allowing marketers to report events occurring on their websites but outside the scope of the Web SDK.
Tag Tips
-
To get your Web Dev Key go to AppsFlyer > My Apps > View brand bundles.
-
Use mappings to:
- Dynamically override the E-Commerce extension values
- Setup event triggers
-
Supports the following E-Commerce extension values:
- Order Subtotal (
_csubtotal) - Order Currency (
_ccurrency)
- Order Subtotal (
Tag Configuration
First, go to the tag marketplace and add the AppsFlyer Web SDK tag (Learn more about how to add a tag).
After adding the tag, configure the following settings:
- Web Dev Key
Data Mappings
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.
The available categories are:
Tag Configuration
| Variable | Description |
|---|---|
Web Dev Key (web_dev_key) |
[String] |
E-Commerce
| Variable | Description |
|---|---|
Sub Total (order_subtotal) (Overrides _csubtotal) |
[String] |
Currency (order_currency) (Overrides _ccurrency) |
[String] |
Events
| Variable | Description |
|---|---|
| Search | search |
| AddToCart | addToCart |
| RemoveFromCart | removeFromCart |
| Purchase | purchase |
| Download | download |
| Signup | signup |
| Subscriptions | subscriptions |
| Custom | Custom |
Event-specific Parameters
| Variable | Description |
|---|---|
| Search | search |
| AddToCart | addToCart |
| RemoveFromCart | removeFromCart |
| Purchase | purchase |
| Download | download |
| Signup | signup |
| Subscriptions | subscriptions |
| Custom Event | Custom_Event |
This page was last updated: December 16, 2021