Amobee Pixel Tag Setup Guide

Tag tips

Use Mapping Toolbox to see sample values for mapping

Tag configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

• ID
  • For the Image pixel, this is the b2= value in the URL.
  • For the Script pixel, this is the long string of letters and numbers after /id/ where id is the Amobee-provided ID.
• Tag Type
  • Select r.turn.com (Image pixel) or d.turn.com (Script pixel)
• Campaign ID
  • Image pixel only.
  • This is the cid= value in the URL.
  • Override this value using mapping.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Standard