Adobe Audience Manager Tag Setup Guide

Tag Tips

Select On under Use E-Commerce Variables to add the Order and Customer E-Commerce data to the c_ data
Use the “Custom c_ Object” mapping to send your own object or additional objects with c_ data
Current Library Version: 9.5

Tag Configuration

First, go to Tealium’s tag marketplace and add the Adobe Audience Manager tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

Visitor Service Namespace: This is the same as your Adobe Org ID/Experience Cloud ID
Partner Name: Provided by Audience Management
Use E-Commerce Variables:

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Variable	Description
Visitor Service Namespace	(`namespace`)
Partner Name	(`partner`)
Use E-Commerce Variables	(`use_ecommerce`)
Container ID	(`containerNSID`)
Data Partner ID	(`declaredId.dpid`)
Unique User ID	(`declaredId.dpuuid`)
Defer Requests Until Page Load (`delayAllUntilWindowLoad`)	[Boolean]
Disable UUID Cookie (`disableDeclaredUUIDCookie`)	[Boolean]
Prevent Destination Publishing IFRAME (`disableDestinationPublishingIframe`)	[Boolean]
Disable ID Synchronization (`disableIDSyncs`)	[Boolean]
Enable Error Reporting (`enableErrorReporting`)	[Boolean]
Enable Logging (`enableLogging`)	[Boolean]
Enable URL Destinations (`enableUrlDestinations`)	[Boolean]
Enable Cookie Destinations (`enableCookieDestinations`)	[Boolean]
Enable Akamai for HTTPS (`iframeAkamaiHTTPS`)	[Boolean]
Remove Finished Scripts and Callbacks (`removeFinishedScriptsAndCallbacks`)	[Boolean]
Key Mappings Object (`mappings`)	[Object]
Cookie Name	(`uuidCookie.name`)
Cookie Lifetime in Days	(`uuidCookie.days`)
Cookie Path	(`uuidCookie.path`)
Cookie Domain	(`uuidCookie.domain`)
Send Over HTTPS (`uuidCookie.secure`)	[Boolean]

Basic `c_` Variables

Variable	Description
Ad ID	(`c.ad_id`)
Content Author	(`c.content_author`)
Content Title	(`c.content_title`)
Content Publish Date	(`c.content_publish_date`)
Category ID	(`c.category_id`)
Category Name	(`c.category_name`)
Page Name	(`c.page_name`)
Page Number	(`c.page_number`)
Previous Page Name	(`c.previous_page_name`)
Search Category	(`c.search_category`)
Search Keyword	(`c.search_keyword`)
Search Results	(`c.search_results`)
Site Section	(`c.site_section`)
Sort By	(`c.sort_by`)
Sort Order	(`c.sort_order`)
Custom `c_` Variable	(`c.custom`)
Custom `c_` Object	(`cobject.custom`)

Basic `d_` Variables

Variable	Description
Caller	(`d.caller`)
Javascript Callback Function	(`d.cb`)
Data Provider ID	(`s`) (`d.cid`)
Integration Code and User ID	(`d.cid_ic`)
Trait and Segment Return Type	(`d.cts`)
Return URL Destination	(`d.dst`)
JSON Return Version	(`d.jsonv`)
Name Space ID	(`d.nsid`)
Return JSON	(`d.rtbd`)
Score ID	(`d.sid`)
Trait Data Source	(`d.tdpid`)
Trait Data Source via Integration Code	(`d.tdpid_ic`)
Unique User ID	(`d.uuid`)
Custom `_d` Variable	(`d.custom`)

Custom `h_` and `p_` Variables

Variable	Description
Custom `_h` Variable	(`h.custom`)
Custom `_p` Variable	(`p.custom`)

E-Commerce

Variable	Description
Order ID	(`order_id`) (Overrides `_corder`)
Order Total	(`order_total`) (Overrides `_ctotal`)
Sub Total	(`order_subtotal`) (Overrides `_csubtotal`)
Shipping Amount	(`order_shipping`) (Overrides `_cship`)
Tax Amount	(`order_tax`) (Overrides `_ctax`)
Store	(`order_store`) (Overrides `_cstore`)
Currency	(`order_currency`) (Overrides `_ccurrency`)
Promo Code	(`order_coupon_code`) (Overrides `_cpromo`)
Cart or Order Type	(`order_type`) (Overrides `_ctype`)