Adlucent Tag Setup Guide

Tag Tips

• Use the E-Commerce extension to set the following parameters:

  • Order ID
  • Customer ID
  • List of SKUs
  • List of Quantities
  • List of Prices
  • List of Categories

• Use mapping to:

  • Dynamically override the standard config values
  • Dynamically override the E-Commerce extension values
  • Set a value for Customer Type

Tag Configuration

First, go to the tag marketplace and add the Adlucent tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

• Retailer ID: Your Adlucent retailer ID.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Standard